A new on-trade campaign has been launched for US liqueur brand Hpnotiq, including new mixed serves and promotional rings.
UK distributor Hi-Spirits aims to emulate the brand’s success in the US where it is known as a drink for a “big night out” and associated with film, music and fashion events.
The 17% ABV aqua-blue liqueur is a blend of premium French vodka, exotic fruit juices and a touch of cognac.
Pubs and bars can get free supplies of the branded promotional rings (pictured) if they order at least four bottles of Hpnotiq.
The new signature serves being promoted to the on-trade include mixing it with rum and lime for a drink inspired by a Caipirinha and combining it with gin, lemon juice and champagne. See below for the recipes.
Dan Bolton, managing director of Hi-Spirits, said: “We took on Hpnotiq last year, and this is our first full summer with the brand, so we’re taking the opportunity to upweight our support package.
“The distinctive blue colour is already familiar to our target consumers, who have seen celebrities enjoying Hpnotiq on TV and in magazines, so our main challenge is to make sure they know it’s available in their local pubs and bars.
“Hpnotiq is an ideal summer drink served chilled on its own, on the rocks, or as a mixed drink, and so it’s an ideal time to promote the brand.”
A splash of Ron Cortez rum
Muddle the lime wedges in the bottom of a glass. Add Hpnotiq, Ron Cortez and crushed ice and stir.
50ml Broker’s Gin
A splash of lemon juice
A splash of champagne
Mix Hpnotiq, Broker’s Gin and lemon juice in a shaker over ice and pour into a martini glass. Add a splash of champagne.