Hide owner launches non-alcoholic aperitif Everleaf


Conservation biologist and owner of London bar Hide Paul Mathew launched a new “responsibly sourced” non-alcoholic aperitif called Everleaf.

Everleaf is made up of 18 different plants chosen to impart “complex and delicate flavours” as well as texture.

The product was inspired by Paul’s travels a conservation biologist, and as a bartender and bar owner. He spent a year researching and sourcing plants, dehydrating samples, macerating and extracting to perfect Everleaf’s recipe and flavours, while ensuring the ingredients are sourced ethically and sustainably.

Ingredients used include vanilla and saffron “for richness”, gentian and iris “for bitterness and earthy warmth”, plus vetiver and orange blossom “for freshness and vibrancy”.

Everleaf is designed to be mixed with soda water or tonic to create a refreshing spritz, as a base for cocktails or even sipped neat over ice.

Paul said: “In Everleaf, I wanted to make an exceptional non-alcoholic product, firstly to give people more choice when they don’t necessarily want to drink, but also to reflect the concept of sustainability – sustainable consumption as well as ingredients that are responsibly sourced.”

The bottle design is inspired by the plant cyanotypes of 19th century English botanist Anna Atkins, who published the first ever book of photographs, made by laying plants on photosensitive paper.

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