William Grant & Sons has unveiled a striking new bottle for its historic liqueur Drambuie after buying the brand two years ago.
The new-look design evokes Drambuie’s 270-year history, from its beginnings on the Isle of Skye in the 18th century, when it allegedly became Bonnie Prince Charlie’s “personal elixir”, through to its place as a popular cocktail ingredient.
The styling is a modern interpretation of a classic design with stronger shoulders and a slight taper, making it stand out on the back bar. The bottle is cast in dark amber glass and topped with a red cork closure to reflect the 20th century when Drambuie came of age as the integral ingredient in the classic Rusty Nail cocktail.
The reframed brand logo is embossed onto off-white, textured stock, while the label’s pearlescent gold finish reflects the deep golden hue of Drambuie. The label background also features an intricate pattern, the central focus of which is the intricate rose emblem of the Jacobites who supported Bonnie Prince Charlie’s claim to the throne.
Freddy May, global ambassador for Drambuie at William Grant & Sons, said: “Drambuie has come a long way since it was first made, and today it’s an essential in the finest bars around the world.
“We’re very proud to own an iconic liqueur that has been a premium mainstay of cocktail culture for more than 100 years, and the new design is the first of several modern twists we have planned for Drambuie’s future.”
The Drambuie liquid has not changed, with its secret recipe combining aged scotch whisky, heather honey, and herbs and spices.
William Grant & Sons master blender Brian Kinsman said: “The exact Drambuie recipe is a well-kept secret, which we believe is a big part of its charm. Warm and smooth, Drambuie delivers a rich hit of aged scotch whisky to the palate, mellowed by heather honey tones and layer upon layer of herb and spice notes. It has unmistakable presence in cocktail serves and a long-lasting impact on those who discover it.”
In 2014, William Grant & Sons acquired the Drambuie Liqueur Company which owned the Drambuie whisky liqueur brand. In 2014, William Grant & Sons acquired the Drambuie Liqueur Company which owned the Drambuie whisky liqueur brand. It joined a portfolio that also includes Glenfiddich, Monkey Shoulder, The Balvenie and Grant’s scotch whiskies.