Hogs Back launches craft lager in cans for on-trade

Hogstar English Craft Lager can

Hogs Back Brewery is putting its Hogstar English Craft Lager into cans to meet growing demand for canned craft beer in both the on-trade and off-trade.

Launched in 2013 in keg and bottles, Hogstar is a 4.5% ABV lager brewed with five different hops and selected herb extracts, matured for over a month to allow flavours to deepen. The beer is lightly filtered and unpasteurised for a fresher taste.

The new 330ml cans are available from this month. Hogs Back has updated the Hogstar brand identity to reinforce its English provenance and craft-brewed credentials. The new design will be rolled out to the draught and bottled formats.

Hogs Back Brewery managing director Rupert Thompson said: “The image of cans has completely changed over recent years among discerning beer drinkers, and it seems the right pack format for Hogstar as one of the new generation of high-quality, high-flavour craft beers.

“We’re delighted with the new design, which creates great impact for the brand on shelf, both in supermarkets and back bars, and sends all the right messages about Hogstar’s taste, provenance and craft status.

“Cans aren’t just about image: craft brewers in the US started using them because of their light weight, recyclability and versatility for occasions such as festivals.”

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