Keith Lemon’s face is coming to a bar or pub near you after the launch of special promotional bottles of Hooch.
The limited-edition bottle features an image of the comedy character, giving consumers the chance to enter a competition to win “Keith Lemon’s Dream Holiday” to “H’orange County”.
The prize is a trip to Orange County in California and includes flights, transfers, hotel accommodation and tickets to attractions such as Universal Studios. It can be entered via the Hooch website at www.hoochlemonbrew.com.
To further promote the new SKUs, Hooch owner Global Brands is offering outlets Keith-themed point-of-sale materials such as moustache bottle toppers, moustache keyrings, life-sized standees, drip mats, bar runners, screen media and strut cards.
Alongside promotional cans in the off-trade, the new packs follow the brand’s advertising campaign “bringing ‘OOOCH’ to the nation”, including a TV campaign. Praised by The Guardian and listed as The Drum’s Ad of the Day, the advert is continuing to run across popular slots on ITV2, Channel 4, Five and Sky.
Supported by a big social media drive and promotional material in outlet, the total reach of the campaign so far is 16.5million consumers.
Simon Green, Global Brands marketing director, said: “The massive Hooch campaign has already put ‘OOOCH’ on the lips of a new generation, with 31% of all UK adults aged 18 to 24 seeing the advert 2.8 times, helping to drive engagement on social media up by over 2,000%.
“The new promotional SKUs bring the TV campaign into outlet for the consumer, making Hooch a must-stock brand for summer 2014.”
The promotional design is available on the 500ml Lemon bottles and 440ml Lemon cans.
Hooch Alcoholic Brew, based on the popular 1990s brand, is designed to be served over ice, making it a competitor for ciders. At 4% ABV, it features real fruit juice across its three flavours of Lemon, Blackcurrant and Orange.
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