A new digital campaign using social media has been launched for ready-to-drink brand Hooch, featuring four stars of video-sharing site Vine.
Global Brands has enlisted Joe Charman, Huw Samuel, Leslie Wai and Stuggy who have built up a huge fan base with their comedy videos, to create content for the next three months. Pictured (left to right) are Stuggy, Joe and Huw.
Running from May 1, their videos will feature across Instagram, Vine, Facebook, Twitter, Snapchat and YouTube, under the brand’s banner of “Outrageously Refreshing”.
The videos will be an assortment of “outrageously refreshing” comical moments made up of short sketches and pranks. The campaign is set to reach 5.8m people, the combined following of all four comedians.
Global Brands marketing director Simon Green said: “We are excited to bring some of the UK’s freshest original talent together to entertain and grow our loyal Hooch audience. This builds on the brand’s reputation for disruptive and ‘full on’ activity.”
Huw added: “This campaign is so different to what most brands do because Hooch is investing in its social channels for a long-term goal. Lots of brands want one or two videos a year while Hooch are taking care of their channel and providing their audience with entertainment on a longer and higher scale.”
More activity with Joe, Huw, Leslie and Stuggy is planned for later in the summer, extending the length of the sponsorship, by making special appearances at Boomtown festival in Hampshire in August. They have also hinted that there will be special bonus content to come on top of the planned campaign activity.
Hooch’s previous marketing campaign, “Full on Refreshment”, featured Keith Lemon, which reached 2.8m people, including a growth of 30,000 likes on Facebook in five months.