Hooper’s adds Raspberry & Nettle to RTD range

hooper's raspberry nettle

Global Brands has added Raspberry & Nettle flavour to its Hooper’s range of traditionally British alcoholic drinks.

Made with real fruit juice and natural raspberry flavours, it is a sparkling drink that balances sweet berry notes with the soft earthy tones of British nettle.

It joins the existing range of Dandelion & Burdock, Strawberry & Elderflower, Cloudy Lemonade and Ginger Brew. Launched two years ago, the brand is experiencing volume growth of 2,334% in the on-trade.

The 4% ABV drink is available in the brand’s new 500ml embossed bottles. Marketing will include PR and social media that align it with “Great British Experiences” such as long walks followed by an afternoon in a country beer garden, leisurely picnics and barbecues at home.

Global Brands will also support the launch of Hooper’s Raspberry & Nettle with in-venue promotion at point of purchase in the on-trade and bespoke point-of-sale materials in the off trade.

Global Brands marketing director Simon Green said: “Hooper’s Raspberry & Nettle complements the existing flavour line-up and meets the rising consumer demand for interesting twists on classic British flavours.

“This latest addition to the Hooper’s range is part of a year of huge investment and innovation for the brand and follows on from our recent launch of Strawberry & Elderflower, which has been a big hit in both the on-trade and the off-trade, and the announcement of new embossed bottles which will hit the trade in June.

“With the Hooper’s brand experiencing rapid growth, we look forward to seeing how our latest flavour performs in our growing range.”

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