Global Brands has added it alongside Dandelion & Burdock, Cloudy Lemonade and Ginger Brew to offer a sweeter premium ready-to-drink (RTD) alternative for “discerning” drinkers aged 25 to 45.
With ABV of 4%, the sparkling Hooper’s Strawberry & Elderflower comes in 500ml bottles. It is being promoted as an accompaniment to desserts such as fruit cheesecakes, Eton mess and ice cream.
Global Brands will support the launch at the start of 2014 with promotional point-of-purchase materials in the on-trade on top of off-trade, digital PR and social media activity.
Simon Green, marketing director at Global Brands, said: “Consumers expect more from their drinking experience than ever before and continually seek opportunities to try new and interesting flavours from authentic brands.
“Hooper’s Strawberry & Elderflower not only caters for this, but also serves the current trend towards sweeter-tasting premium RTDs made using natural flavours.
“The Hooper’s range has gone from strength to strength since its launch in August last year, and our new flavour development demonstrates our commitment to the ongoing innovation of the brand.
“We look forward to seeing how the new flavour is received and will be supporting this with a range of marketing activities at the start of 2014.”