Trade charity Hospitality Action is calling on the British public to collectively cycle, jog, run or walk 19,491 miles to raise funds to support hospitality workers facing ongoing financial and emotional uncertainty due to Covid-19.
Fitness fanatics and fitness newcomers are encouraged to participate in the 20,000 Mile Hospitality Challenge by cycling local lanes, jogging in the garden or roller-skating around the park, collecting sponsorship money as they go.
The miles will be collectively clocked and logged online in an effort to light up the entire UK coastline – all in a socially distanced way.
The challenge will start at 9am on Thursday 4 June at the virtual starting point, Domaine Evremond, Champagne Taittinger’s vineyard in Kent.
Participants have until 6pm on Monday 8 June to return to the vineyard’s virtual finish line, having clocked up over 19,000 miles between them.
As an incentive for taking part, each participant who raises over £150 in sponsorship will automatically be entered into a ‘Thank You Prize Draw’ to win one of 25 bottles of Taittinger Brut Réserve.
The top fundraiser will be invited to Champagne Taittinger in Reims once it is safe to do so, as a personal thank you from the Taittinger family. The trip includes travel, a two-night fully catered stay and a tour and tasting at the Taittinger UNESCO cellars in Reims, plus a magnum of Taittinger Brut Réserve.
There will be a pasta supper the night before taking place on Instagram Live. Participants are also encouraged to post snaps of their route and their endeavours to share across social media tagging friends using #Clockupthemiles and @hospaction.
The 20,000 Mile Hospitality Challenge will replace Hospitality Action’s annual Tour de Cuisine Cotswold Cycle Challenge, which was due to take place on June 8 and has raised in excess of £230,000 over the past five years.
You can join the challenge by signing up here. All fundraising must be in accordance with Government social distancing guidelines.