House of Angostura launches award-winning amaro in UK

Amaro di Angostura

Amaro di Angostura – a spicy bitter liqueur inspired by Angostura Bitters – has been launched in the UK.

Trinidad and Tobago’s leading rum producer Angostura has brought the amaro to the UK through a link-up with boutique spirits specialist Lightbox Brands.

Launched in the US nearly two years ago, the product went on to win the title of Best New Spirit or Cocktail Ingredient at last year’s Spirited Awards at the Tales of the Cocktail festival in New Orleans.

Amaro di Angostura is made by blending the aromatic Angostura Bitters, which date back 190 years, with a neutral spirit and adding more spices, which is then left to marry for three months.

The liqueur, which has ABV of 35%, is a smooth balance of bitter, sweet and spicy flavours, with notes of cinnamon, cardamom, ginger and liquorice.

It can be drunk neat, with ice or in cocktails. Work on developing serves for the liqueur in bars will be led by Angostura’s UK brand ambassador Sean Duprey.

Patrick O’Reilly, owner of Lightbox Brands, said: “There is a great interest in the amaro category right now. It’s clear that there are parallels to be drawn from the rise of gin, vermouth, craft beer and the desire for authenticity and provenance in our drinking experiences.

“The feedback we have had from the trade on Amaro di Angostura reinforces all the above. The blend of Angostura’s iconic aromatic bitters, spirit and spices creates a delicious candied bitter sweet liquid – ideal for balanced cocktail use.”

Amaro di Angostura has also won gold medals in the San Francisco World Spirits Competition and the World Spirits Awards. Genevieve Jodhan, executive manager for international sales and marketing at Angostura, said: “To have been awarded these gold medals, particularly on the heels of our Tales of the Cocktail win, is truly an honour.

“Amaro di Angostura embodies the creativity, deep expertise and dedication to innovation of the House of Angostura and these awards clearly demonstrate that it has become an instant classic in the spirits world.”

It will sit alongside a variety of spirits and liqueurs in the Lightbox Brands’ portfolio which also includes Glendalough Distillery’s whiskeys and gins from Ireland, Owney’s NYC Rum and Flaming Pig Spiced Irish liqueur.

Trinidad Hi-ball by Chris Dennis
40ml Amaro di Angostura
10ml Dark rum
20ml Ginger syrup (2:1)
25ml Fresh lime juice
Top with soda
Build in a Collins glass over ice. Garnish with a lime wedge.

Previous New London site acquired for roll-out of Dirty Martini
Next Bars turn to French flavours to celebrate Bastille Day