Hoxton Spirits expands into the rum category

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London-based Hoxton Spirits had added a Banana Rum to its growing portfolio.

The launch of the new rum marks the next bold step in the evolution of the brand, and presents the first in a range of spirits outside the gin category.

Inspired by island living, the spirit is a blend of authentic column still and pot still rums from Barbados, Dominican Republic and Nicaragua, which have been aged from between three and eight years.

An extensive process is used to create the flavour, which involves fresh and dried banana being macerated for five weeks with the hand-selected Caribbean rums.

On the nose, there is a “distinct molasses rum character, backed up by gentle banana”, while on the palate, the banana comes very much to the fore and lingers on the finish with a “smooth, just off-dry tropical fruit and spirit note”.

The rum is made from 100% natural ingredients, with no artificial colours or flavours added in the process.

Hoxton Rum Punch (signature serve)
15ml Fresh lime juice
30ml Cane sugar syrup
75ml Water
Dash of angostura bitters
Grated nutmeg
Shake all ingredients and serve with lime wedge over ice.

Hoxton Banana Rum has been released as part of the new, redesigned SS/19 Hoxton Spirits collection, which will see a series of new launches in 2019.

Hoxton Banana Rum will be stocked exclusively online with 31.dover.com for a short introductory period. All major wholesalers will be announced in the coming weeks.

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