Hudson whiskey has been launched in 70cl formats for its bourbon and rye expressions in the UK due to demand.
After initially introducing them at 35cl four years ago, William Grant & Sons UK has added the larger bottles for Baby Bourbon and Manhattan Rye in line with Britain’s traditional 70cl sizes.
They continue to use the “underfill” method, coming in a US-style 75cl bottle containing 70cl to meet EU standards. Hudson Baby Bourbon was previously in a 37.5cl bottle filled with 35cl of spirit.
Ralph Erenzo, co-founder of the whiskey made in New York state, said: “We are changing to a bigger bottle but we haven’t changed our process. We still make whiskey grain-to-glass at the Tuthilltown Distillery in the Hudson Valley. Everything was, and still is, done by hand.
“We have certainly made remarkable progress in the recent past, hiring more people, laying down more whiskey and improving our efficiency, but we are still far from affording a bespoke 70cl bottle for the UK.”
Due to its exclusivity, Hudson is available in only a small selection of whisky bars, hotels, restaurants, and premium whisky specialists in the UK.
While the new 70cl formats will replace 35cl for Baby Bourbon and Manhattan Rye, Hudson Four Grain bourbon – made with corn, barley, rye and wheat – will remain in a 35cl format for the foreseeable future.