Ibiza Ice relaunched into on-trade with new look

Ibiza Ice 2017

Sparkling fruit wine drink Ibiza Ice has been relaunched into the on-trade with a new look, aiming to tap into a burgeoning market for fruit wine in Britain.

Made with all-natural ingredients, Ibiza Ice is a blend of Austrian mountain spring water and fruit wine made from apples and pears, with ABV of 5.5%.

Originally launched in 2009, it was repackaged for relaunch at the start of this year and is now available to the on-trade through suppliers Venus, HT & Co Drinks and HB Clark.

The names of the two variants in the range remain the same: White Isle with lychee, lime and watermelon and Sunset with pomegranate.

With a revamped design, the two variants come in sustainable 330ml aluminium bottles that are 100% recyclable and shatter-proof, with a ring-pull cap.

Ibiza Ice is made 100% with natural ingredients and no artificial preservatives or refined sugar, aiming to set itself apart from sugar-laden and artificially flavoured fruit-infused grape wines. Both contain 62 calories per 100ml.

Richard Horwell, founder of Ibiza Ice, said: “Our mission at Ibiza Ice is to meet demand for an innovative, all-natural, honest alcoholic beverage that fits into a balanced lifestyle as consumers become more conscious about what they are drinking.

“We are shaking up the fruit wine category with the world’s first range of sparkling fruit wine – this is a burgeoning market, which is yet to experience the same premiumisation as other wines.

“Our recyclable aluminium bottles are shatterproof, making a great choice for bars, restaurants and events. What is more, the possibility of drink spiking is significantly reduced as the drinks can be enjoyed straight from the bottle.

“With a naturally lower ABV of 5.5%, we promote socially responsible drinking and hope to introduce to new drinkers to the wine category as well as those who currently enjoy prosecco, fruit wine and fruit ciders.”

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