Intercontinental Brands (ICB) has bolstered its portfolio with Hawksbill, a new Caribbean spiced rum on a mission to protect the endangered Hawksbill turtle.
Uniting Caribbean rums sourced from Guyana and Trinidad, Hawksbill features a “unique combination” of spices, including vanilla, raisin, cinnamon, nutmeg, ginger and sea salt.
The rum brand has partnered with the Barbados Sea Turtle Project, a charity whose work aims to recover marine turtle populations. 10% of the profits from Hawksbill’s sales will go directly towards turtle conservation projects in the Caribbean, helping to protect the environment of the Hawksbill turtle and preserve its future.
Clare Gibson, marketing director at Intercontinental Brands Ltd, said: “We are extremely excited about this launch, bringing something new to the emerging spiced rum market, which we are seeing a growing desire for.
“At its heart, Hawksbill is a celebration of the Caribbean – not only producing a drink which brings joy to the people because of its superior taste and origin, but also creating something which will make a tangible positive impact on the majestic Hawksbill turtles, which are so in need of our support.”
To ensure environmental awareness is at the forefront of every level of Hawksbill’s production, packaging and outputs, ICB commits to sustainable business practices – using recyclable and sustainable materials including glass bottles and cardboard boxes, corks from waste materials and sugarcane fibre paper label.