Established in 2005 and with over 25m bottles sold, Cactus Jack’s® is celebrating its 20th year with a bold new rebrand and unleashing two new vibrant flavours.

Cactus Jack’s® marks 20 years of memory-making with a bold relaunch

The legendary party instigator is ready to spark the next generation of good times.

After two decades of sparking memories and spontaneous moments across the UK, the cult-favourite shot brand is thirsty for more!  Get ready for a relaunch on an epic scale. A fresh new look, amped-up personality, and a clear mission —to instigate unforgettable experiences.

Cactus Jack’s®, bolder and wilder than ever

Cactus Jack’s® is more than a drink — he’ a presence. A bold icon of fun, mischief and energy. Whether it’s a kitchen pre-drink, a student house party, or a festival field at sunset, Cactus Jack’s® is made for unplanned moments that become legend.

Cactus Jack’s® new character-led brand is set to show up in 2025, urging fans to ‘say yes to the unexpected’, bringing spontaneous energy & vibes to Gen-Z party starters.

2025 – Cactus Jack’s sparks a vibe-shift in the shot category

For retailers and stockists, the brand’s 2025 refresh injects fresh energy and standout flavour into the spirits aisle, offering real point-of-difference in a category crying out for personality.

What’s new?

• Bold new look: Eye-catching bottles and a rebellious visual identity are designed to pop on shelves and back bars — built to attract Gen Z drinkers.
• Louder brand voice: Cactus Jack’s unapologetically playful tone connects with student culture through memes, music, and mayhem.
• Upgraded core flavours: The shock factor is back with Wicked Green Apple, Electric Blue Raspberry, and Red Cherry Rebel – now with more intense sourness.
• Trend-led innovation: New flavours Pucker Peach and Twisted Strawberry & Lime hit rising trends in sweet & sour, nostalgic, and vibrant fruit flavours.
• Flavour-first, party-ready: Low-ABV, easy-to-share and made for big nights in – Cactus Jack’s fits perfectly into party baskets and shooters menus.
• Explore the new-look and range at: www.cactusjacks.uk

Heavyweight brand support that builds buzz, drives trial, and keeps the product moving:

• TikTok-first strategy fuelling a growing tribe of mischief-makers through trend-driven content and fearless interactions
• Influencer campaign launching September 2025, targeting student and nightlife audiences
• Field sales focus on key student cities with tailored support and sampling kits
• Student focus through sampling events and student event partnerships to drive trial and word of mouth
• Trade show presence across Bestway, Booker, United Wholesale Scotland, Parfetts and Deebee’s, building demand with buyers and operators

With bold new branding, high-velocity flavours, and disruptive marketing, Cactus Jack’s is reclaiming its place as the ultimate sour shot — and helping stockists capitalise on Gen Z’s thirst for flavour, fun, and formats that fit their vibe.

If there’s mischief in the air, Cactus Jack is there

The beat’s about to drop for a whole new generation to discover that Cactus Jack’s® doesn’t just fuel the party, it creates it.

Now available via major wholesalers or direct from Fortitude Drinks UK; affordable, versatile, and bursting with attitude, it’s a must-stock for venues, bars, festivals, and retailers looking to boost high-energy sales.

““We’re thrilled to see the bold new look of Cactus Jack hitting shelves at Bestway. The refreshed labels are eye-catching and full of attitude, perfect for grabbing attention and driving sales. It’s a great step forward for the brand!”

Adnan Siddiqui. Category Manager Spirits Bestway Wholesale

Thirsty for more?

Core Range (For spontaneous moments, anytime)

Cactus Jack’s® Wicked Green Apple sour schnapps

Cactus Jack’s® Electric Blue Raspberry sour schnapps

Cactus Jack’s® Red Cherry Rebel sour schnapps

Cactus Jack’s® Cola Kick sour schnapps

• All at a party-friendly 15% ABV, available in 70cl, 50cl, 50cl PMP

Limited Editions (for a good time, not a long time)

Cactus Jack’s® Fruit Salad Frenzy sour schnapps

Cactus Jack’s® Peach Pucker sour schnapps

Cactus Jack’s® Twisted Strawberry & Lime sour schnapps

• All at a party-friendly 15% ABV, available in 70cl & 50cl PMP

Follow the chaos: @CactusJacksUK

Stock the legend from Fortitude Drinks UK (www.fortitudespiritsgroup.com)

For more information visit: www.cactusjacks.uk

Thirsty for more? Contact: info@fortitudedrinks.co.uk