Imbibe Live announces feature line-up for 10th anniversary show

Imbibe Live

Imbibe Live, taking place at Olympia London on 1 and 2 July, has revealed an action-packed feature line-up to mark the show’s tenth anniversary.

With invaluable insights from some of the most exciting names in the industry, attendees will also have the chance to take advantage of some unique interactive experiences and tastings throughout the show.

Brand new for 2019, the Industry Matters theatre will explore some of the most significant challenges and trends facing the industry at the moment, from mental health and gender equality to sustainability in the on-trade environment.

A selection of expert speakers will be on hand to share their knowledge and give out practical advice for those starting out in the trade, and industry veterans looking to improve the working environment.

The Benevolent’s Chris Baker and Everyday People’s corporate wellbeing specialist Kat Hounsell will identify the difficulties experienced in the on-trade, and present practical solutions to address the problems surrounding mental health in the workplace.

Maria Canabal, founder of Parabere Forum, will be discussing how professionals can drive more gender balance into the trade, while Lucy Britner will be looking ahead with guest panellists to unravel what the future has to hold for the drinks industry.

This year’s show will also lay host to a brand new theatre dedicated entirely to flight tastings in The Tasting Room, where visitors will be able to refine their palates and improve their knowledge of key and growing categories.

Attendees can learn more about Palate Training with Imbibe’s Sommelier of the Year 2019 Jan Konetzki and explore Marginal Gains with Hannah Lanfear, Imbibe’s Educator of the Year 2019 and director of The Mixing Class. There will also be a special presentation in association with Pernod Ricard on how to capture the no/low category.

Another new and exciting addition at Imbibe Live is the Chef’s Table theatre, featuring a programme of food and drink pairings covering the entire drinks spectrum.

In association with Wine Australia, the Great Aussie Taste-off! will be making an appearance on the first day of the show, with an action-packed food matching contest between Sam Caporn MW and Clément Robert MS.

James Fowler of Terroir Tapas in Bournemouth will bring his expertise to the Chef’s Table by sharing his knowledge of seasonality in British cuisine and how to use food and drink pairing to the best effect, while at Imbibe Live’s Seriously Vegan Masterclass, Gauthier Soho’s head sommelier David Havlik will discuss his approach to pairing wines with chef Alexis Gauthier’s acclaimed vegan tasting menu.

Imbibe Live is bringing back its Winemaker’s Cellar, a space dedicated to exclusive tutored tastings for sommeliers and senior wine pourers.

The Winemaker’s Cellar will be the focal point for the discussion around the growing popularity of English wines in: Beyond the Bubbles, while master of wine Anne McHale will explore an underrated, competitively priced and versatile wine currently gaining international recognition on the modern-day wine lists – Gamay.

Another favourite over the years, the Beer & Cider Hub will be making a return with hosts beer ambassador Mitch Adams and cider ambassador Tom Oliver, along with some of the industry’s finest talent to showcase some of the world’s most special brews.

Garret Oliver, industry legend and Brooklyn Brewery’s infamously debonair brewmaster, will demonstrate how those special supplementary ingredients in brewing can make all the difference, and Wild Card Brewery’s head brewer Jaega Wise will host the Beer to Dine for feature, in which she will discuss how to create a killer beer list with the help of SIBA’s 2019 Craft Beer Restaurant Award winner, Curry Leaf’s Stewart Cumming.

On the cider front, Gabe Cook, The Ciderologist, will join Tom Oliver in the Journey to the Edge of the Beer & Cider Universe, to discuss the crossover between beer and cider: where imagination and fermentation run wild.

Over the course of the show, visitors will also have the chance to learn how to deal with the unpredictable nature of cask ale, how to wow customers with a winning cider list and what the future has in store for the industry.

Imbibe Live’s Centre Stage will provide the beating heart of the show, with competition finals, tastings and demos to keep visitors captivated throughout the entire show. A must-see this year will be Imbibe’s Bartenders vs Sommeliers feature – now in its final year.

The Cocktail Lounge will also return with its action-packed mixology lab, a dynamic line-up of talks and interactive masterclasses presented by the on-trade’s finest.

For those of a wine persuasion, they will have the chance to stop by The Wine Bar and learn from wine producers while sampling an exciting range of wines from the world’s best small producers.

To find out more, visit and click here to register.

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