Imbibe Live & Juicy Brick launch new competition for Juicy Innovator of the Year 2022

Imbibe Live – the UK’s leading drinks industry event – is set to unveil the latest trends, insights and drinks brands when it returns to London this July.

New to Imbibe Live 2022 is the Juicy Innovator of the Year competition, running in partnership with food and drink innovation agency, Juicy Brick.

Open to anyone who is attending or exhibiting, the ‘Dragons’ Den-style competition’ challenges all entrants to create an original new way to display a drink. Applicants have the opportunity to win two days of working in person with the renowned innovation team at Juicy Brick’s kitchen space in Vauxhall to bring their winning idea to life in the format of a live, kitchen, prototype with marketing and brand strategy to support making the concept a reality. 

The prize is worth £5,000 and shortlisted entrants will get the chance to pitch their ideas to an industry panel of food, drink and hospitality experts live at the show with an audience vote for the winner. 

Find more information about the Imbibe Live & Juicy Brick competition and enter for the chance to win, submit your entry via their website. 

Visitor registration for Imbibe Live is now open. Tickets cost £15 which covers access to the event on both 4th and 5th July. A portion of the profits from ticket sales is being donated to Imbibe Live’s two partner charities for 2022 – The Drinks Trust and Only A Pavement Away – organisations which support those working in the drinks and wider hospitality communities. 

For further information visit

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