Imbibe Live Returns

Imbibe live is back this summer with a completely reimagined masterclass programme for 2023.

Imbibe Live, the UK’s leading drinks industry event, is set to return this July, with two new live trade competitions, The Big Pitcherand The Great Imbibe Live Shake Off. Taking place at London Olympia from Monday 3rd to Tuesday 4th July 2023, Imbibe Live will excite the drinks community once again with a diverse and innovative mix of exhibitors, partners, tastings and masterclasses, providing visitors with all the unique tastes and tools needed to successfully run a drinks business.

The leading drinks industry expo has completely revamped its programme of content at the show, launching a new theatre, Movers and Shakers, which will deliver highly topical panel discussions and keynotes, along with two new live competitions: The Big Pitcher will showcase innovative serves and sustainable products live in a ‘Dragon’s Den’ style final to some of the industry’s top drinks and hospitality experts. The Great Imbibe Live Shake Off will pitchaward-winning bartending teams from some of Britain’s best bars, including Eve Bar and Trailer Happiness, against one another, live on stage.

Helping to curate and deliver this leading content programme is an advisory team of some of the industry’s biggest names. New ambassadors to the show in 2023 include Sophia Longhi – Wine Ambassador, Jack Sotti – Spirits Ambassador and Pete Brown – Beer and Cider Ambassador. Imbibe Live is also thrilled to welcome back Laura Willoughby from Club Soda (Low & No Ambassador), who has curated the show’s dedicated mindful drinking pavilion, and Lorraine Copes – Founder of Be Inclusive Hospitality who resumes her place as Inclusivity Ambassador.

Shona Thomson, Exhibition Director at Imbibe Live, said: “We’ve invested significantly in refreshing our content programme for 2023 to ensure that our renowned schedule of masterclasses, tastings and panels is aligned perfectly with the needs and interests of our attendees. Imbibe Live is the place for likeminded professionals to come together to share new products, stories and build long-lasting relationships.”

Head to Imbibe Live this summer and get real-world advice and innovative new drinks ideas from expert bar teams from Artesian at The Langham, The Aubrey, Trailer Happiness and The Connaught Bar. Attend masterclasses on topics such as “How to Navigate Censorship In UK Drinks Marketing”, “Competitive Socialising: How to Win a New Customer Occasion”, and “The Future of Drinks” with new trends presented by CGA.

Visitor registration for Imbibe Live is now open. Tickets cost £12.50 which covers access to the event on both 3rd and 4th July. A portion of the profits from ticket sales is being donated to Imbibe Live’s partner charity for 2023 – The Drinks Trust.

For further information visit

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