Importers and agents return to London wine fair


lwf logoLeading wine importers and agents are returning to the UK’s premier wine show after its revamp from London International Wine Fair to London Wine Fair for 2014.

A new booking system, designed specifically for this sector of the industry who did not exhibit in 2013, went live last month, leading to 85% of the allocated space being reserved within an hour.

After an absence of one or more years, the companies back on board include Accolade, Australian Vintage, De Bortoli Wines UK, Buckingham Schenk, Enotria Winecellars, Eurowines, Hallgarten Druitt, Mentzendorff, Patriarche Wines, PLB and Stevens Garner.

Brintex Events announced earlier this year that the show was going back to its roots to become a national wine event for Britain, relocating from London Excel in Docklands back to Olympia. It will also be later in the year, moving from May to the first week in June.

Show director Ross Carter said: “We are delighted to see so many companies of this calibre already committing to next year, especially after a hiatus in many cases. We are in ongoing discussions with others who are set to confirm in the next few weeks.

“The return of the UK’s finest reflects our strategy of creating a show which gets back to the roots of the domestic wine trade and champions independent retailers and sommeliers as well as the multiple sectors.”

Alison Levett, chief executive at on-trade wine supplier Enotria, said: “We debated our involvement in LWF 2014 and decided that ultimately our return, along with other importers and distributors, signals a confidence in the UK market and gives us an important opportunity to showcase what we do best: wines of conviction and innovation.

“We are hopeful that the 2014 show will deliver – the event has great potential to act as another platform from which to do business and to fly the flag for the UK as one of the greatest wine markets in the world.”

Andrew Hawes, managing director of Mentzendorff, said: “Mentzendorff is very pleased that the London Wine Fair is returning to the heart of the capital and this key move, together with other impressive initiatives announced, led to our decision to return to an event which we regard as important both for our business and also for the global reputation of the UK wine market.”

Bookings are now being taken for generic bodies and boutique producers and “early bird” rates will be available to all exhibitors until the end of October. More information about the show at www.londonwinefair.com.

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