Magners Irish Cider has launched a new consumer promotion across the on-trade which will see five winners enjoy a luxury VIP experience at the Magners Cheltenham Gold Cup.
The new promotion celebrates Magners’ first year as the exclusive sponsor of the prestigious four-day horse-racing event.
Running from the beginning of January until 25 February, up to 1,800 participating outlets throughout the UK will receive a rate of sale kit to showcase the promotion. This comprises of bespoke designed limited edition glassware celebrating the partnership, as well as posters, bunting, drip mats, and promotional scratch-cards.
To be in with a chance of winning, consumers can purchase any Magners product, packaged or draught, original or fruit-flavoured. Along with their drink, they will receive a scratch card to reveal a unique code, giving them the chance to win one of five VIP pairs of tickets to Cheltenham Gold Cup Day.
Hundreds of runner-up prizes are also available to be won, including pairs of day tickets to The FestivalTM. VIP prizes include accommodation and access to a private hospitality box, including a complimentary bar and a four-course lunch.
Regarded as the pinnacle of horse racing, the Gold Cup is staged annually in March at Cheltenham Racecourse, Gloucestershire.
The four-year agreement between Magners and Jockey Club Racecourses will see the first Magners Cheltenham Gold Cup on 15 March 2019 and the in-bar promotion and specially designed glassware have been created to mark this milestone moment.
Janette Murray, group marketing manager, Irish Cider at Magners, said: “Our plans with Cheltenham have been a source of much excitement here at Magners and we’re looking forward to revealing all at the event in March.
“Magners is well-known for our Irish heritage and sociability, and therefore our partnership is the perfect opportunity to allow Magners drinkers the chance to join in on the action.
“Many view Gold Cup Day as a bucket-list item and we’re thrilled to be able to offer our consumers to experience one of the UK’s biggest and best sporting and social events.”