In-cider scoop

Westons Cider reveal their cider predictions for summer 2023.

This summer, Westons Cider expect to see drinkers ordering pints of premium apple cider as apple steadily steals share from fruit and draught cider continues to grow in popularity (+61.5% YOY[1]). Crafted ciders, which command a higher price point and offer drinkers a clear heritage story, are also booming, providing a sure-fire way for venues to drive value sales as temperatures soar.

To best market their cider offering, venue operators should allow for different product formats behind the bar. Beyond product, operators should consider what else their venues can offer. For example, branded POS, such as glassware, is crucial to driving both footfall and sales. Offering a high-quality draught serve in cool, clean branded glasses is a key factor in drinkers’ decision making when at the bar, and vital for venues to execute well – especially as we head into peak cider season.

Darryl Hinksman, Head of Business Development at Westons Cider, says: “We’re proud to produce some of the UK’s most popular ciders particularly within the premium and crafted sectors.

“Our premium mainstream Stowford Press Apple Cider – the third largest draught apple brand – is by far our star performer in the on trade with sales growing by 146% last year alone. For the growing number of cider drinkers buying into the growing crafted subsector, we also offer Henry Westons Vintage Draught to encourage trade up.”

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[1] CGA On Premise Measurement Service P13 MAT Dec 18 – Dec 22

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