IN-DRINKS LAUNCHES 2024 BARTENDER COMPETITION TO CELEBRATE THE SPIRIT OF THE RICH COMMUNITIES SURROUNDING UK BARS


One of the UK’s biggest drinks and hospitality shows will host the InDrinks Bartenders competition in partnership with UKBG and Hoxton Spirits.

Bartenders across the UK are being called to share the stories behind their drinks, bars and communities in a new competition from Hoxton Spirits, the UK Bartenders Guild and InDrinks.

Taking place at the show, which is being held at the SEC Glasgow on the 6 and 7 March, the competition will showcase some of the UK’s most talented mixologists as they go head to head to win a £1,000 prize.

Matthew Doyle, business development manager – Scotland & Northern Ireland, Hoxton Spirits; “We are really proud to be launching this competition in partnership with In Drinks and the UK Bartenders Guild. 

“As a brand that has our neighbourhood at heart, we really wanted to allow bartenders to shout about their community through this competition. Giving complete freedom on flavour and ingredients to really let that be the core of their drink and message.”

To enter, bartenders should submit their signature serve, using one of many of the Hoxton Spirits range, alongside a photo and the story behind their creation.  

Matt continues; “We would love to see entries that reflect and talk about what inspires people about the local community of their bar, allowing for a varied and interesting roster of cocktails that will showcase regions and communities across the country.”

The entry deadline is 21 February and can be made on the UKBG website here alongside the full terms and conditions.

The winner of the In-Drinks Bartender competition will also be offered a tailor made HIT Scotland scholarship to help with their development within the drinks industry. HIT is the largest hospitality charity in Scotland and its “money can’t buy” bespoke scholarships are highly sought after. The prize will provide an inspirational learning experience for the winner this year. 

The Hoxton Spirits range includes Tropical Gin, Pink Gin, Dry Gin, London Spritz Amaro, Spiced Whisky Limited Batch and Banana Rum Macerated. Tasting notes information can be found here

Paula Dickson, Director of Sales for InDrinks, said: “Hosting the latest iteration of the InDrinks Bartenders Competition is one of the absolute highlights of the show.

“It’s a chance for some of the best mixologists and creatives in the hospitality scene to work their magic, creating some fabulous cocktails and really setting the bar for what is considered a good drink.

“Having partner organisations like Hoxton and the UKBG is also an indicator of how seriously the industry takes this competition. With Hoxton’s fabulous range of spirits, and the UK’s premier bartending organisation endorsing the competition, it’s sure to result in some breathtaking – and best-tasting – entries.”

Claudia Carrozzi, President of the UK Bartenders Guild said: “As the UK’s leading bartender organisation, we’re proud to be partnering with InDrinks and Hoxton to showcase the true talent of the industry in the UK.

“Mixology is a true artform, especially when performed by bartenders with a real passion for creativity, so getting to showcase their skills to the thousands of visitors to the show will be a truly special occasion. 

“In a post-Covid world, we’re seeing people really step out again and look for those unique experiences and opportunities where they can get something special, especially when it comes to drinks and cocktails. It’s no surprise that competitions like this are becoming so big.”

In-Drinks, the only independently run Scottish drinks trade show, is returning for its second consecutive year in Glasgow, and is expected to welcome over 4,000 visitors to see its 100+ exhibitors across its opening dates.

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