Inception Group unveils plan for new bar Beavers

beaversLeading bar operator Inception Group has announced that is to open its sixth venue in London – a “mountain cabin and dance saloon” called Beavers.

Due to open in Chelsea in the spring, the late-night bar aims to conjure up the spirit of “winter cowboy log cabins” in the snowy mountains of Wyoming such as the ski resort of Jackson Hole.

It will feature stuffed grizzly bears, moose heads and beavers alongside a warming wood-burning stove, cowhide and furs as well as cowboy memorabilia, old wagon wheels and antler-horned hanging lamps.

It has been devised by Inception Group’s founders, Charlie Gilkes and Duncan Stirling, based on their own holidays in mountainside cabins. Their other venues are 70s-style Disco London, 80s-themed club Maggie’s, speakeasy bar Bart’s, Italian bar-restaurant Bunga Bunga, and Mr Fogg’s, inspired by Jules Verne’s Around the World in Eighty Days.

Beavers’ bar will specialise in bourbon and American cocktails, served by the glass or the pitcher. Bar staff dressed in lumberjack shirts and denim will serve up drinks in vessels shaped like cowboy hats and boots, an oversized moose’s head, and a grinning beaver.

Entertainment will include live bluegrass and honky tonk music as well as top DJs playing tracks from a horse and wagon DJ booth. They promise that staff will regularly break into choreographed line dancing.

It will be open Thursdays, Fridays and Saturdays from 10.30pm to 2.30am.

Charlie said: “Beavers is an original tongue-in-cheek concept Duncan and I are bringing to London, inspired in particular by Jackson Hole, Wyoming. We’re offering both a cowboy saloon and mountainside cabin rolled into one with, as ever, an emphasis on fun.”

More details on the location and the drinks will be available soon at

Update, May 13, 2014: The name of the venue is being changed to Beaver Lodge, with a new website address,

Click here to see the latest news stories from

Previous Industry news round-up: February 10, 2014
Next Trade welcomes decision against Blackpool EMRO