Nusa Caña Rum has launched in the UK with a vision to remind consumers of Indonesia’s part in rum’s long history.
The brand was created by industry experts Marc Rodrigues, Joe Milner, Andy Gaunt and bartender Sam Jeveons.
Nusa Caña is made using ancient Indonesian methods on Java: molasses from local sugar cane and forest filtered water are fermented with yeast grown on Javanese red rice.
It is then distilled twice in steel Chinese pot stills before finally being aged in teak casks to give the rum “an overall drier finish”.
The white rum presents aromas of “vibrant cane juice, banana, coconut and spice”. Its recommended serve, the Fair Head, combines the rum with ginger beer and lime.
Being true to the Bali way of life, where the brand is headquartered, Nusa Caña hopes to use the brands’ “outgoing personality and relaxed Balinese surfing associations” to engage with the micro-surfing communities in the UK.
Marc Rodrigues said: “Indonesia’s part in the story of cane spirits, and therefore rum, is both compelling and valid.
“We’ve forgotten that sugar cane originates in SE Asia and was taken from here to the Caribbean and elsewhere. We’ve forgotten that early explorers visiting what is now Indonesia discovered the locals drinking a distilled sugar cane spirit as far back as the 15th Century, before the word rum was even coined.
“To bring it back in a serious way, I assembled friends and industry experts from Australia, Asia and the UK to launch Nusa Caña, a tropical island rum with the vision to take the story of Indonesian rum and the Bali lifestyle we love to the rest of the world.”
Bottled at 37.5% ABV, Nusa Caña is distributed in the UK though sales, marketing and distribution agency Craftwork.
In the UK, Nusa Caña Rum is currently available at Jamie Oliver’s Fifteen in Cornwall and the rum kitchen, The Whisky Exchange, Master of Malts and 31Dover.
50 ml Nusa Caña
180 ml Ginger beer
2 Fresh lime wedges
Build and stir in a highball with cubed ice add lime wheels and twirls as garnishes.