Our regular round-up of industry news, for August 14 to 18, 2014
Bourbon and cocktails at new Sheffield bar
The Rootstock Trading Company is to open a bar and restaurant in Sheffield specialising in craft beers, bourbon and cocktails alongside food inspired by America’s east coast. Anchorage Bar and East Coast Kitchen in the city’s West One Plaza opens on Sunday (August 24), split over two floors. Alongside a large selection of wines, it will specialise in modern craft beers and cocktails ranging from simple classics to original recipes, with a lean towards bourbon to match food and beer.
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New cocktail bar for refurbished Quaglino’s
D&D London is adding a new cocktail bar as part of the multimillion-pound restoration and refurbishment of legendary restaurant and late-night venue Quaglino’s. It is set to re-open the doors of the St James’s establishment in October after a redesign by Russell Sage Studio. Alongside the refurbished balcony bar, the new central bar will serve drinks referencing Quaglino’s 1930s heritage, with a focus on classic and champagne cocktails.
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Bottled cocktail range adds distributor
A range of bottled cocktails created by Ryan Chetiyawardana of London bars White Lyan and Dandelyan has expanded distribution through Master of Malt and Maverick Drinks. The drinks, which are branded under the name of Ryan’s business, Mr Lyan, come in 50cl bottles and are ready for serving straight from the fridge. They include the Bonfire Old Fashioned, made with whisky, lapsang souchong tea and cola bitters.
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New look for Stowford Press cider
Westons Cider is reinvigorating its flagship cider Stowford Press with a bold new look intended to emphasise its place within the premium cider category. Described as an evolution rather than a revolution of the previous design, the packaging has been simplified and sharpened to better represent the brand’s premium mainstream positioning.
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WKD brings back “shutter-shades”
Promotional “shutter-shades” for ready-to-drink brand WKD are making a comeback this autumn as part of activity in the on-trade to declare “The WeeKenD Starts Here”. Bars, pubs and clubs will be giving away thousands of pairs of the eye-catching flashing spectacles with bottle purchases, supported with witty promotional point-of-sale materials and a range of cocktail jug recipes.
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Bar fined for showing Sky Sports illegally
The operators of a bar in Doncaster in South Yorkshire have been convicted and ordered to pay £3,755 in fines and costs for showing Sky Sports illegally in their premises. Four Ball Promotions entered a plea of guilty to four offences of dishonest reception of a television transmission at Ballers Sports Bar without a commercial viewing agreement with the intent to avoid payment of the applicable charge.
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Relaunch and revamp for cream liqueur
Jago’s Vanilla Cream Liqueur is to be relaunched into the UK market this autumn after a stylish revamp of the brand. The new bottle and packaging is being introduced by brand owner Distil, supported by advertising in women’s magazines, sampling at leading consumer food and drink exhibitions, social media and PR.
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BrewDog unveils new Battersea bar
A striking new look has been unveiled at the latest craft beer bar opened by Scottish brewery BrewDog in the Clapham Junction area of Battersea, south London. It is the company’s 17th bar in the UK and its 22nd worldwide. The Battersea bar was created with Michaelis Boyd, a leading design practice that has worked on many other hospitality projects including BrewDog in Shepherd’s Bush.
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Revamp for Essex Slug and Lettuce
The Slug and Lettuce in Brentwood in Essex is set to reopen on Thursday (August 21) after an investment of £150,000. The refurbishment includes a new VIP area upstairs with private booths as well as the introduction of Costa Coffee offering coffee and breakfast from 10am Monday to Saturday and 11am on Sunday. Operated by Stonegate Pub Company, the bar will open until 11.30pm Sunday to Thursday and until 2am on Friday and Saturday.
Spirit beer partners NME Awards
SHS Drinks’ spirit-flavoured beer brand Dead Crow has been named as the official and exclusive beer sponsor at next year’s NME Awards as part of a nine-month partnership deal. The campaign, which climaxes with the bourbon-flavoured and rum-flavoured beers having a high profile at the awards at London’s O2 Academy Brixton, is expected to reach over 10million consumers globally. The package will feature a combination of digital, print, sampling and promotional activity.
Sky to show European rugby cup
Sky Sports will kick off its European Rugby Champions Cup coverage with the winners of last season’s Heineken Cup, Amlin Challenge Cup, Aviva Premiership, Top 14 and PRO12 all live during the first two rounds. It will show 16 teams from all six countries across the first two rounds, with Sale v Munster opening coverage on October 18. Premiership champions Northampton Saints feature live twice, with an opening weekend clash with Racing Métro in Paris and a home match against Ospreys.
Kent brewer adds keg stout
The Faversham Steam Brewery in Kent has introduced Whitstable Bay Black Oyster Stout as part of its Whitstable Bay Collection. The silky keg stout is brewed using a blend of four coloured malts which impart a rich, complex flavour, balanced by the finest Admiral hops, and finished with a smooth, creamy head. It follows the success of other beers in the collection: Whitstable Bay Pale Ale, Whitstable Bay Blonde Lager and Whitstable Bay Organic Ale.
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