Industry news round-up: July 7, 2014

Don_Julio 1942

Our regular round-up of industry news, for July 3 to 7, 2014

Luxurious new serves for Don Julio
New ways of presenting and serving super-premium tequila Don Julio have been developed by Diageo Reserve. A new elegant glass prism “glorifier” (pictured) has been created for holding Don Julio 1942 on tables in bars. The other new serve sees flavoured smoke pumped into a transparent box containing shot glasses.
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Paris bar owner reveals Soho bar plans
The team behind Paris bar Sherry Butt are to open a bar specialising in “beautifully made cocktails”, rare spirits and “cutting-edge DJs” in the former site of The Player in Soho, London. The new late-night bar, called Basement Sate, will be launched in early September by Cathleen McGarry, co-owner of the Paris bar.
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Buffalo Trace offers bartenders Kentucky prize
Bartenders are being challenged to create innovative drinks with American whiskey in a competition to win a trip to the Buffalo Trace Distillery in Kentucky. The Buffalo Trace 8 Steps Competition, launched by UK distributor Hi-Spirits, will see bartenders in London and Scotland invited to create a new long or short cocktail using Buffalo Trace Kentucky bourbon.
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Former WC to become new wine bar
A former public toilet at a London Underground station is being brought back to life as a bar specialising in wine and charcuterie. WC Wine & Charcuterie is due to open in the space below Clapham Common station in south London later this month, plus seating for 40 people in a courtyard at ground level.
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New app distils bar and restaurant tweets
A new app has been launched that pulls together tweets about nearby bars, pubs, restaurants and cafés. Covering London, Twizoo shows which outlets are the most talked about on Twitter and assesses whether they are good, OK or best avoided. Free to download, the app offers operators paid-for subscription packages with enhanced features.
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New UK distribution for Mahiki Coconut
Piers Adam, the owner of London club Mahiki and Brompton Brands Bars, has signed a deal with spirits specialist Marblehead to distribute Mahiki Coconut rum liqueur in the UK and Ireland. Launched three years ago, it is made using rum from the Foursquare distillery in Barbados.
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Mark’s Mark names Bartender Trove finalists
Five finalists have been announced for a competition linked to an exhibition of bartenders’ prized barware. They earned their places after presenting a precious bartending object alongside an original cocktail at the Maker’s Mark Bartender Trove event in London. They are Chris Lacey of Rules in London, Rusty Cerven of the Connaught Bar in London, Michal Buben of NinetyEight Bar and Lounge in London, Martin Scott of Twenty Princes Street in Edinburgh, and Tim Pryde of The Voodoo Rooms in Edinburgh.
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On-trade push for honey whiskey
New promotional support is being sent to bars and pubs as part of a campaign for Jack Daniel’s Tennessee Honey. The point-of-sale materials carry the brand’s “Chilled” message and promote perfect serves including straight up, over ice or with a light mixer such as lemonade. Distributor Bacardi Brown-Forman Brands has also introduced beehive freezers, called “The Hive”, which hold three bottles, for selected UK bars.
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Highland Park adds sherried new whisky
A new core expression has been launched for Highland Park whisky, using twice as many sherry casks as the brand’s classic 12-year-old. Dark Origins is a non-chill-filtered single malt with an ABV of 46.8%, with a naturally darker, richer flavour, sherried spice and a chocolate twist from the wood selection.
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Bar brings Caribbean culture to Manchester
A taste of Chairman’s Reserve rum and Caribbean culture is planned for the first of a new series of monthly events at Montpelliers in Manchester’s Northern Quarter. Taking place on July 18, the first “Montpelliers Presents” will be led by John West of the rum’s UK distributor Emporia Brands, the brand’s northern representative Dave Marsland and Montpelliers bartender Adam Westbrook. It will include Chairman’s Reserve’s “Forgotten Casks” and cocktails alongside a three-course food menu.
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Everards releases Italian-style beer
Midlands brewer Everards has brought back limited-edition summer beer Artigianale, brewed to an original Italian recipe, to selected pubs and national accounts throughout July. Brewed with whole limes, kaffir lime leaves and kampot peppers, the citrus flavours are balanced with flowery and spicy notes from Cascade hops and a herbal, smoky and floral finish from Chinook hops.

Rooftop pop-up for Hackney pub
London pub The Hackney Pearl has opened a rooftop pop-up at Roof East in Stratford, east London, with views across the Queen Elizabeth Olympic Park. It serves Meantime Pilsner and Pale ale and Glera Prosecco Frizzante NV and Innocent Bystander Pink Moscato on tap as well as cocktails, from an Aperol Spritz to a Watermelon Cooler. A food menu has been created by James Morgan, cook and owner of The Hackney Pearl.

Batemans celebrates new beer’s sales
Sales of Black and White, one of the latest beers to be launched by Lincolnshire brewer Batemans, have more than doubled in two months. Launched in February, it sold 51 barrels, 15 of which were to pubs outside Lincolnshire. Latest figures show that in its third month, Black and White sold 126 barrels, 81 of which were through pub companies outside Lincolnshire. The beer is dark, rich and creamy with fruity flavours and nutty overtones from charred black Yorkshire malt.

Sharp’s launches cool new Ice Ale
Cornwall-based Sharp’s Brewery has launched a new limited-edition beer, Ice Ale, available to on-trade outlets across south-east and south-west England from this week until September 5 while stocks last. At 4.2% ABV, it is refined through freeze distillation and blending. The ale is ruby red with berry fruit aroma and fresh hop and roast malt flavour.

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