Industry news round-up: August 27, 2013

gatecrasher GBOur weekly round-up of industry news, for August 19 to 27, 2013

Gatecrasher plans investment after restructuring
Nightclub brand Gatecrasher is to invest in growing the business after completing a strategic corporate restructuring. The company said the move would allow the business “to diversify and continue growth both domestically and globally”. The core business and assets of the Gatecrasher brand were sold as a going concern to a new trading group as part of a pre-pack administration. Plans include investment in its flagship venue GB in Birmingham (pictured above) while it is seeking a new site in Leeds after closing Bed.Click here for the full story at

Bols plans honey liqueur launch
Liqueur and spirits group Lucas Bols has announced the launch of Bols Honey Liqueur, made from a blend of different honeys for a deep and complex flavour. After input from around 20,000 bartenders, the recipe was created by master distiller Piet van Leijenhorst, with an ABV of 17%. It provides an alternative to sugar as a sweetener in cocktails and also overcomes practical issues from using natural honey.Click here for the full story at

New campaign promotes Disaronno Sour
First Drinks is embarking on a new nationwide sampling and on-trade campaign for its non-cream liqueur Disaronno, focusing on the Disaronno Sour. It begins this week in Edinburgh with a branded trike called the Disaronno Sour Station, with an in-built lemon-juicing mechanism. First Drinks has also developed a pre-mixed sour serve for the on-trade, which simply requires bartenders to add the amaretto. Click here for the full story at

Fluid Movement co-founder goes solo
Matt Whiley, one of the founders of bar operator and consultancy Fluid Movement, has set up his own business, Talented Mr Fox. His first solo venture will be a “residency” running the bar within restaurant and hotel One Leicester Street off London’s Leicester Square from October. Talented Mr Fox’s services will include brand identity, bar consultancy, events, training, management and back-of-house consultancy. Click here for the full story at

Appleton Estate issues “Discovery” challenge
A nationwide competition has been launched for Appleton Estate rums offering a bar team of up to four people the prize of a trip to Jamaica. Running from October 1 to November 30, distributor J Wray & Nephew UK is challenging bartenders to create a cocktail based on the concept of “Discovery”. The five runners-up will also each win a trip for one person to Jamaica. Click here for the full story at -challenge/” target=”_blank”>Click here for the full story at

Bénédictine issues challenge to bartenders
Bartenders across the UK will be battling it out in a competition to find a new cocktail using Bénédictine, with the prize of an all-expenses-paid trip to France. In partnership with leading bartending school Shaker, the Bénédictine Cocktail Challenge starts with the London heat on September 2 at Shaker & Co bar near Euston. It will be followed by heats at Ginger’s Bar at Purnell’s Bistro in Birmingham, Epernay in Manchester and Tiki Bar & Kitsch Inn in Glasgow.Click here for the full story at

Cupcakes inspire Missoula shots
Stonegate Pub Company has launched a limited-edition list of sweet shots based on cupcakes and doughnuts in its 12 Missoula bars around the UK. Inspired by the craze for cupcakes, it has created a mini menu of seven drinks which will be available until November. The shots are served with chocolate sprinkles, sugar strands, rainbow sprinkles or whipped cream.Click here for the full story at

Appletiser offers prize with Eliza Doolittle
A promotion running exclusively in bars and pubs for Appletiser will give consumers the chance to win a shopping spree for two people with top singer-songwriter Eliza Doolittle. Running throughout September and October, it will also offer 100 prizes of shopping worth £100 each. Outlets will be able to communicate the promotion through point-of-sale materials that encourage entry via Facebook by using on-pack QR codes.Click here for the full story at

Scottish bartenders in barrel-ageing challenge
A cocktail inspired by a classic Corpse Reviver and aged for 113 hours in a malbec-conditioned cask won a Buffalo Trace barrel-ageing competition in Edinburgh. Kyle Jamieson of The Bon Vivant in Thistle Street, Edinburgh, created his Kentucky Reviver #113 by ageing it in one of the five-litre Buffalo Trace charred oak barrels that were distributed to selected bars in Scotland two months ago. They were challenged to create cocktails made with Buffalo Trace Bourbon and Buffalo Trace White Dog unaged spirit and age them. Click here for the full story at

Fuller’s brings back ale for autumn
Fuller’s has announced the return of its Red Fox ale to the on-trade this month, an autumnal 4.3% ABV brew made with malted golden toasted oats. Tawny red in colour, Red Fox bursts with malty flavours, distinctive biscuit notes and a warming, mellow aftertaste. It is available in most Fuller’s pubs and selected free-trade outlets. Last year, the seasonal ale sold 34% ahead of the previous year.

Profits and sales up for Brakspear
J T Davies & Sons, the parent company for pub operator and brewer Brakspear, has reported a 3.6% like-for-like uplift in draught beer and cider volumes through its pubs for the year ending December 31, 2012. Over the same period, total turnover grew 7.1% to £16.4million. Operating profit rose by 12.8% to £4.6million and profit before tax and exceptional items was up by 20% to £2.7million. Chief executive Tom Davies said: “These results reflect the hard work put in over a number of years to turn Brakspear into a fitter, more flexible business and put us on a stronger footing to go forward.”

New look for Flor de Caña
Flor de Caña, the slow-aged rum from Nicaragua, has launched a striking new look, with new labels emphasising the brand’s logo, age and awards. The quality of the glass has been enhanced, with the bottles etched with stalks of sugar cane. The logo has been superimposed over a volcano, a reminder that Flor de Caña is from Nicaragua, “land of lakes and volcanoes”.Click here for the full story at

Southern Comfort to launch new ad
A new TV ad is to be aired in the UK for Southern Comfort, part of Bacardi Brown-Forman Brands, building on the launch of a campaign last year with the strapline, “Whatever’s comfortable”. Supported by increased advertising spend, it features a man having his long hair shampooed while enjoying a Southern Comfort. A 10-second ad will be added to the 30-second ads featuring core serve Southern Comfort Bold Black Cherry with cola.

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