Industry news round-up: February 11, 2013

Our weekly round-up of news from February 11, 2013

Foster’s to launch lemon and lager drink
Heineken is launching a new packaged drink made from Foster’s lager and natural lemon juice with an ABV of two per cent to tap into the “moderation” market. Due to be introduced in March in the on-trade and off-trade, Foster’s Radler will come in 300ml bottles, supported by a £4million marketing and advertising spend focused on driving trial and awareness. It is inspired by a beer-based drink dating back to Austria in the 1920s when it was served to cyclists – “Radler” in German. Click here for more.

Be At One expands with Reading acquisition
The Be At One bar group is continuing its expansion with two new bars including its first outside of London. It has taken over Sahara Bar in Reading, which has been a leading bar on the UK’s cocktail scene for nearly 10 years, and is due to relaunch it in March as Be At One. The 14-strong Be At One group has also acquired a second site in London’s Smithfield, planning to transform the former FluidBar in Charterhouse Street. In a deal brokered by Restaurant Property, it is paying a rent of £50,000 per year and an undisclosed premium on a 10-year lease. Click here for more.

Cellar Trends goes live with online menu service
Drinks company Cellar Trends has launched an online service for bars and pubs to design their own personalised cocktail menus. The full-colour menus, with tailored pricing and recipes, cost from £1 per copy. The online designer features over 100 cocktail recipes and photographs plus 23 cover and design templates, available via Its brands include Patron tequila, Pusser’s Rum, Midori, Mandarine Napoleon, Metaxa and La Fée absinthes.

Savoy bartender wins Bacardi Legacy UK final
Chris Moore, head bartender at Beaufort Bar at London’s Savoy, has been named the ultimate winner at the UK and Ireland final of Bacardi Legacy. He had been one of three bartenders named as “most promising” at the Legacy final in London a year ago and has spent the past year promoting his cocktail, Encantador. The three “most promising” winners competing for the 2014 title are Sam Kershaw of Babington House in Somerset, Nelson Bernardes of Good Godfrey’s at The Waldorf Hilton in London and Tom Walker of the American Bar at The Savoy. Click here for more.

TGI plans six new sites for 2013
TGI Friday’s has confirmed plans to open six new bar-restaurants in the UK this year, including Leeds and Glasgow, creating more than 600 jobs including bartenders. The first will launch at the new Leeds Trinity leisure and retail development on March 21 and another is already planned for the Glasgow Fort retail park on the eastern outskirts of Glasgow for August 21. A further four undisclosed openings are scheduled for later this year. Click here for more.

G-A-Y founder takes back ownership of bars
Ownership of Heaven nightclub and G-A-Y bars has been bought back from music retailer HMV by the G-A-Y brand’s founder, Jeremy Joseph. Administrators from Deloitte have sold HMV’s majority stake in the late-night venues to Joseph who had remained part owner in the business after founding it 20 years ago. The business includes G-A-Y Bar and G-A-Y Late in Soho, London, and G-A-Y bar in Manchester’s Canal Street. Click here for more.

Red Bull confirms flavours launch campaign
Red Bull has announced its marketing campaign for the much-heralded launch of the three new flavours for the energy drink, Cranberry, Lime and Blueberry. Red Bull Editions will be supported with a £3.5million campaign to drive awareness and product understanding. It will launch in March through key poster sites and large-scale digital and PR activity. It will also drive trial through its Wings Team targeting over a million people through sampling, travelling to 20 key cities in branded Minis.

New unaged Buffalo Trace release comes to UK
The 2012 release of Buffalo Trace White Dog, the unaged bourbon, is now available in the UK. Limited supplies of Buffalo Trace White Dog Mash #1, distilled in autumn 2012, have been imported by Buffalo Trace’s UK distributor, Hi-Spirits. Without ageing, it has more of the fresh, sweet flavours of the grain used to make the spirit. It is bottled at 62.5 per cent ABV and is suitable for cocktails and infusions. Click here for more.

Four Roses partners leading London bar
Four Roses has teamed up with Zetter Townhouse bar in Clerkenwell, London, to create a new bar in its basement Games Room. The bar will serve up classic and original cocktails using Four Roses and also stock a selection of different whiskeys from the distillery. This will include the 2012 Limited Edition Small Batch, bottled at 55.7 per cent ABV, which now has a small allocation available for the UK.

Mickey Finn goes on tour to find best jokes
Proof Drinks is touring bars and pubs with a campaign for its Mickey Finn liqueurs offering the prize of a trip to Amsterdam for the best joke. The promotion, called Taking the Mickey, involves a “joke booth” being taken to venues and supermarket car parks, inviting people to enter their joke via the brand’s Facebook page. Fans will vote on the best joke which will win the prize of a weekend trip for two to Amsterdam and tickets to a comedy club show plus a bar tab. Details at

Guinness runs 6 Nations prize promotion
Guinness is running a promotion offering rugby fans a chance to win a luxury trip to see the RBS 6 Nations fixture of their choice with friends. As official beer of the championship, the brand is running the Guinness Class promotion every match-day weekend in pubs across the UK from 6pm to 9pm on Saturdays and 12pm to 2pm on Sundays. Visit

ALMR welcomes epos specialist as member
Leading independent epos specialist GS Systems, which works with operators such as Baa Bar and Living Ventures, has joined the Association of Licensed Multiple Retailers. The association’s chief executive, Nick Bish, said: “In an increasingly sophisticated and technological age, highly professional specialists like GS really benefit our core operator membership with the advice and thought-leadership they offer. Market leaders such as GS joining our supplier membership contribute greatly to our vision to become the genuine ‘voice of the sector’.”

Geronimo Inns founder to leave business
Pub and bar operator Young’s has announced that Rupert Clevely is to step down as managing director of Geronimo Inns, the pub business that he co-founded. He will be replaced by commercial director Ed Turner, who has worked with the company since 1999. It follows Young’s acquisition of the London pub company two years ago.

Home of Beefeater to become gin visitor attraction
Chivas Brothers has announced it is to go ahead with plans to open the home of Beefeater Gin to the public as a tourist attraction. The site in Kennington, south London, will open later this year and, for the first time, will offer visitors a chance to see the gin being made and learn about the history of the spirit. Click here for more.

Former BBPA director joins legal practice
Dr Martin Rawlings who was director for pub and leisure at the British Beer and Pub Association is to join licensing solicitors John Gaunt & Partners as a consultant. He will assist and advise on topical licensing issues, including the Late Night Levy and Early Morning Restriction Orders.

New apprenticeship campaign for hospitality
The Hospitality Guild has launched a new apprenticeship campaign that will showcase career development opportunities in the hospitality industry and address skills gaps. The Act NOW! campaign is designed to raise both employers’ and learners’ awareness of the opportunities apprenticeships offer and help 20,000 people gain paid employment. For more information, visit

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