Industry news round-up: July 8, 2013


Coca-ColaOur weekly round-up of industry news, for July 1 to 8, 2013

Personalised Cokes extend to on-trade
Coca-Cola Enterprises has launched a campaign in the licensed trade to complement its marketing activity that puts people’s names on Coca-Cola bottles. The Share a Coke promotion offers consumers the chance to win two personalised 330ml Coca-Cola Icon glass bottles for themselves and a friend. They need to take a picture of them and a friend sharing a Coca-Cola, Diet Coke or Coke Zero Icon bottle in the pub or bar and upload it by visiting www.cokepromo.co.uk/shareacoke/ or using a QR code found on point-of-sale materials. In the on-trade, 330ml Icon glass bottles feature the word “Friends” in place of the brand’s name.

Proximo UK takes on Cuervo and Boodles
US-based drinks group Proximo Spirits has switched UK distribution of its premium brands to a new business Proximo UK which was launched last week. The new portfolio includes Jose Cuervo’s tequilas, formerly handled by Diageo, and the introduction of global brand Boodles London Dry Gin into the UK. Its other brands include The Kraken Black Spiced Rum and Hangar One vodkas. Proximo UK is headed by Dave Steward, formerly at premium spirits distributor Marblehead Brand Development.

Lower ABV version planned for Rattler
Cornish cider maker Healey’s is to launch a new lower-alcohol version of its popular Rattler in August. While Rattler Original has an ABV of six per cent, the latest addition will be at four per cent, debuting at next month’s Boardmasters music and surf festival in Cornwall. It will initially be available on draught, while 500ml bottles will follow in 2014. Click here to read more at www.barmagazine.co.uk.

New flavours added for Hooch
Global Brands has launched two new flavours to join the original lemon Hooch RTD that it relaunched a year ago. The new variants are orange and blackcurrant, both with an ABV of four per cent, which were chosen after polling consumers via social media. Global Brands relaunched the 1990s brand Hooper’s Hooch as Hooch last summer, packaged in a 500ml bottle and promoted for pouring over ice.

Bibendum launches spirits and beer business
Drinks supplier Bibendum has created a new business, Instil Drinks Company, to handle its growing spirits and beer portfolio. Highlighting Bibendum’s long-established association with high-quality wine, the new division was launched last week with the same team who worked for Bibendum Spirits. Its brands include Plantation rums, Cognac Ferrand and Crystal Head Vodka as well as beers Coopers and 10 Saints.

Luxury vodka added to Maxxium portfolio
Drinks company Maxxium UK has added luxury vodka Snow Leopard to its portfolio to complement its premium whisky and rum brands. The small-batch spirit goes through a six-stage distillation process at the Polmos Lublin distillery in Poland. Launched in 2006 by conservationist Stephen Sparrow, it donates 15 per cent of profits to a charity that studies and protects the endangered snow leopard.

Racing ticket promotion for John Smith
The association between ale brand John Smith and horse racing is being enhanced through an on-trade promotion, Smooth as Silks. It gives drinkers a chance to “buy one ticket and get one free” at jump and flat racecourses across the UK. It is running on John Smith’s Extra Smooth in over 2,000 pubs and bars across the UK until the end of the year. Kits include posters, fixture lists and sign-up forms, featuring jockey silk graphics, and allow licensees to reward customers with a group day out at the races.

New restaurant management software for groups
ChainDine, an internet-enabled restaurant management software system, has been introduced by technology specialist ChainPos. It is suitable for bar, pub, restaurant, hotel and café chains where it can help remove considerable operating overhead and enhance efficiency across the group and at each outlet. Click here to read more at www.barmagazine.co.uk.

Former WHSmith boss to head SSP
A new chief executive has been appointed at SSP, which operates food and beverage outlets at stations and airports. Kate Swann will take over on September 4, succeeding Andrew Lynch who will stand down after nine years in the role. She has had a 23-year career in the retail industry and was CEO of WHSmith for 10 years until July 1.

Scholarship scheme to support young people
A competition has been opened to inspire more young people to pursue a professional career in front-of-house hospitality. The Gold Service Scholarship, first run last year, is open to people aged 22 to 30 working in the UK in any aspect of restaurant service, including the licensed trade, clubs, hotels, high-street restaurants, fine-dining and contract catering. It awards them a year of mentoring and training from the likes of Michel Roux Junior, Silvano Giraldin, Sergio Rebecchi and Fred Sirieix. Visit www.thegoldservicescholarship.co.uk.

Community award for Star Pubs & Bars
Star Pubs & Bars was named overall winner of the Asda Enterprise Growth Award in the annual Responsible Business Awards run by Business in the Community. It recognised its lessee support programme which is designed to help licensees grow their business which in turn has a positive effect on local communities.

Woodford Reserve to increase production
Brown-Forman Corporation has announced that it is to expand its Woodford Reserve Distillery to meet expected growing global demand for its super-premium Woodford Reserve Kentucky bourbon. It is investing more than $35million including three new warehouses, new stills and expansion of the bottling line. In the UK, Woodford Reserve is experiencing growth of 47 per cent in value and 30 per cent in volume, according to research specialist AC Nielsen.

Sunshine brings Kopparberg ads to life
Swedish cider Kopparberg has launched an outdoor campaign featuring thermo-activated advertising that is triggered by sunshine. Focusing on Kopparberg Mixed Fruit and Kopparberg Strawberry & Lime, it is running on digital screens across London, Manchester, Liverpool and Glasgow.

New signature serve for Chambord
A new TV ad has gone live for French black raspberry liqueur Chambord in the UK, highlighting a selection of serves. Aimed at the core target audience of women aged 25 to 34, it is designed to appeal to women who “appreciate life’s rich experiences”. The key serve for this summer will be the Chambord Liaison, a mix of Chambord and vodka, topped with lemonade.

Barcelona beer supports food exhibition
Spanish beer Estrella Damm has partnered with Somerset House in London to bring an exhibition on food created by chef Ferran Adrià. Called “elBulli: Ferran Adrià and The Art of Food”, the exhibition has been running in Barcelona – the home of Estrella Damm – for a year and is now running at Somerset House to September 29. It is part of a £3.5million marketing campaign for Estrella Damm throughout the summer focusing on engaging consumers through major cultural associations such as food, music and art.

Stowford Press TV ad goes live for the Ashes
Westons Cider has unveiled its first nationwide TV ad campaign for Stowford Press as part of a record multimillion-pound investment by the Herefordshire cider maker. Featuring men performing minor acts of heroism, it is launching to coincide with the Investec Ashes Test Match series in July, building on the brand’s partnership with the English Cricket Board.

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