Industry news round-up: March 3, 2014

heineken uk new launchesOur weekly round-up of industry news, for February 24 to March 3, 2014

Heineken plans new ciders and flavoured beers
Heineken UK is to launch New Zealand’s Old Mout Cider in the UK this month, with three flavours created for British palates: Summer Berries, Passionfruit and Apple, and Kiwi and Lime. They have ABV of 4% and come in 500ml bottles. Heineken UK is also building on the success of tequila beer Desperados with the launch of Desperados Verde, a new variant inspired by a Mojito, adding mint and lime to the original mix. It is also launching more lower-alcohol products including Foster’s Radler with Lime & Ginger and two new Bulmers cider flavours.
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New twist for Disaronno competition
A new online “mixology portal” has been created for Disaronno liqueur as part of a twist on the brand’s annual global cocktail competition, Mixing Star. Bartenders are asked to submit unique twists on the Disaronno Sour via the new website at called the Mixing Star Lab. The prize is an all-expenses-paid trip to Cantine Florio in Sicily, where bartenders will join a group of professional mixologists, Disaronno brand ambassadors and last year’s Mixing Star finalists for a two-day intensive mixology training course.
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More bars join mobile ordering app
Mobile ordering app Orderella is on target to having 1,500 sites signed up by June after launching at London’s biggest bar. The system, which allows customers to order and pay for drinks and food with their mobile phone, has been introduced at The Porterhouse in Covent Garden in time for its Festival of Rugby activities. Other venues to come on board include Gordon’s Wine Bar by London’s Embankment station, EHM’s Yager Bar near St Paul’s in the City of London, and pubs and bars operated by the McManus Pub Group.
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Reyka launches new Icelandic bitters
The team behind Icelandic vodka Reyka have released the first batch of a new version of their bitters made from natural Icelandic ingredients. Available exclusively to UK bars, the first batch is made up of only 300 bottles, designed for serving in cocktails or in a simple serve with Reyka vodka and ice. The new recipe for Icelandic Reyka Bitters was created by master distiller Lesley Gracie whose other achievements include Hendrick’s Gin.
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New bar for east London hotel
The bar at the Town Hall Hotel in Bethnal Green in London is to be taken over by bartender Matt Whiley and relaunched as the Peg and Patriot. Due to open in mid-April, the bar will specialise in innovative cocktails and house spirits created on site. Matt, formerly of consultancy and bar operator Fluid Movement, set up his own venture The Talented Mr Fox in August and took on the bar at One Leicester Street in London. The Peg and Patriot is next to former restaurant Viajante, headed by chef Nuno Mendes, which is to be relaunched by chef Jason Atherton and executive chef Lee Westcott.
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Bartenders unite to open new bar
Three leading bartenders have joined forces to launch a new east London bar promising “eclectic cocktails using gorgeous ingredients”. Made in the Shade is due to open on Wednesday (March 5) in the former premises of Bacchus bar in Hoxton Street, with ambitions to “shake up the London cocktail scene”. It has been developed by Jim Wrigley, Jeremy Thompson Jewitt and Peter Lewis.
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Mamont offers Arctic voyage prize
Bartenders can win a place on a voyage on a wooden sailing ship in the Arctic through a cocktail competition run for Siberian vodka Mamont. They are being asked to join forces with a chef to create a Mamont Vodka cocktail and accompanying dish inspired by Siberia and the “spirit of adventure”. The winning bartender and chef will join the Mamont Circumpolar Expedition which is sailing round the North Pole.
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Jameson unveils St Patrick’s Day plans
Pernod Ricard UK has unveiled its plans for an extensive promotional push in the on-trade for Jameson for St Patrick’s Day, highlighting the signature serve of Jameson and Ginger. Kits include “bar bricks” – fold-out display bricks – and A3 posters communicating both St Patrick’s Day and the Jameson and ginger ale serve. Activity also includes a consumer loyalty card to reward four Jameson and Ginger serves with a branded beanie as well as a bar staff incentive to reward the best St Patrick’s Day back-bar display.
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SIBA reports sales growth for brewers
Britain’s smaller brewers are in “rude health”, according to a new report from the Society of Independent Brewers (SIBA). Its annual Beer Report reveals that the society’s members grew volume sales by an estimated 7.9% in 2013 to 1.55million barrels – equivalent to nearly 33 million more pints of local beer than in 2012. SIBA highlighted the increased sales owed much to the scrapping of the beer duty escalator in last year’s Budget.
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Cardhu adds new expression to single malts
Diageo has announced a new expression for its popular range of Cardhu single malt Scotch whiskies, Cardhu Amber Rock. It has been double-matured in toasted American oak casks to deliver richer notes of vanilla and spice.
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Sugar-free cola added to Barr range
AG Barr is tapping into the fast-growing low-calorie cola market with the launch of Barr Xtra Cola in the on- and off-trade. Containing no sugar, the new variant follows the success of Barr Diet Cola, which has become the UK’s fastest-growing low-calorie cola.
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London bar celebrates World Tennis Day
The bar team at The Athenaeum hotel in London has created the Strawberry Whiskey Sour cocktail to celebrate World Tennis Day, March 3. The drink was inspired by the recreation of the match between two of America’s greatest tennis players, Pete Sampras and Andre Aggasi, which takes place today (March 3) at the World Tennis Day Showdown at Earls Court, London. It combines American and English ingredients – bourbon and strawberries – and is available until the end of March.
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UK bartender in top three in Angostura final
Máté Csatlós from The Edgbaston bar and hotel near Birmingham came third representing UK in this year’s international final of the Angostura Global Cocktail Challenge in Trinidad & Tobago yesterday (March 2). The global final, featuring Angostura rums and bitters, was won by Mike Tomašić of Mr Moustache at Bondi Beach, Sydney, representing Australia. Second place was won by Nazar Makarov from Russia.

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