Interactive “drinkable art” serve created for Don Julio tequila


Deano Moncrieff The Don

A cocktail serve described as “an interactive drinkable art piece”, has been created for bars by the team behind Tequila Don Julio.

It resembles a framed picture of a sugar skull image representing the Day of the Dead festival in Mexico, measuring two metres tall and a metre wide, but is in fact made up of three chambers for holding liquid.

As guests fill their glasses from one of three taps, the picture transforms into a portrait of a portrait of Don Julio González, the founder of Don Julio. It holds about 100 cocktail serves.

The serve, which sits on top of a specially designed stand, is called The Don and will launch at the new M Restaurant and Bar in the City of London on January 19, 2015.

Deano Moncrieffe (pictured), Western European brand ambassador for Don Julio, said: “Don Julio González was the founder of Don Julio and the man who introduced luxury tequila to the world. In the same way that Don Julio González pushed the boundaries of tequila, I am keen to come up with new and innovative ways for people to experience tequila.

“The Drinkable Art is the first in a series of limited-edition serves and was co-created by Accept & Proceed who specialise in physical design and incorporation of technology into art pieces.”

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