Intertain plans new comedy club brand with Just the Tonic

comedy loft logo

Intertain is to launch a new comedy club brand, The Comedy Loft, after its two-year partnership with Jongleurs ends in April.

It is going into partnership with leading comedy producer Just the Tonic to host Comedy Loft clubs at its venues in Camden, Birmingham, Reading and Watford from May 1.

Intertain, which is best known as the operator of the UK’s Walkabout bars, said the new relationship would allow it to provide a significantly enhanced comedy offering. Its partnership with Jongleurs comes to an end on April 30.

Just the Tonic has a reputation for sourcing the finest comedians in the industry, taking some of the biggest names to the Edinburgh Festival Fringe each year before they became famous such as Sarah Millican, Jason Manford and Jon Richardson.

Running its own comedy club nights in locations such as Nottingham and Leicester, Just the Tonic has worked with the likes of Johnny Vegas, Tom Stade, Reg Hunter, Ross Noble and Seann Walsh in the past few months alone.

Intertain also plans to maximise the purpose-built venues by running weeknight comedy shows as well as hosting touring shows for both big-name, established acts and breakthrough comedians.

The launch of The Comedy Loft, will also see the introduction of a new food and drink menu.

Simon Kaye, chief operating officer at Intertain, said: “This is an extremely exciting time for us. The move is designed to help the business grow its name for comedy and therefore its potential to expand, increasing the number of acts we put on.

“Just the Tonic is well-known within the industry for putting on quality comedy nights, and we’re excited about the potential this partnership has to enable us to attract the best talent, and provide the best experience for our customers.”

Darrell Martin, founder of Just the Tonic, added: “Just the Tonic has a very well respected name within the industry and The Comedy Loft is a fantastic opportunity for us to show the public why that is.

“We have worked hard over the years to develop strong relationships with big-name and breakthrough comedians alike, and as such, we can bring the best of British comedy to the table.”

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