Intertain invests £1m in Birmingham Walkabout

Reef Bar at Walkabout BirminghamIntertain is continuing a programme of major investment in its Walkabout bars with the relaunch of its Birmingham site after a £1million refurbishment.

The Broad Street venue reopened last week after a full revamp of its main ground-floor bar, with the now-trademark “wave design” bar that has proved a success at refurbishments carried out last year. It also has an upgraded sound and light system and relocated DJ booth.

The investment also sees the creation of three new bars on the ground floor to help speed of service and to support a new VIP area.

The lower ground floor features a Reef Bar (pictured above), VIP areas and multiple projectors showing under-sea footage on linked screens, aimed at giving the Reef Bar the feeling of “an underwater paradise”.

All the bar areas in the venue have a variety of pre-bookable booths and private areas for parties, club nights and live music.

The refurbishment also includes giant projection screens along with HD and 3D TV screens and new seating booths that will provide bookable front-row seats for all major televised live sports events.

Birmingham follows the redevelopment last year of five Walkabout venues as well as the creation of Maluko, a new tiki bar in Leeds. It now takes the total number of major refurbishments completed by Intertain to 11.

Chief executive John Leslie said: “This is an exciting time for Intertain. The investment programme has been a huge success, showing great returns. We are currently prioritising the refurbishment projects for 2013 and hope to announce the next steps shortly.

“The aim of all of these projects is to create a fantastic atmosphere in our venues so customers continue to see Walkabout as the perfect place to party.”

Wave bar at Birmingham Walkabout

“Wave design” bar at Birmingham’s Walkabout

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