Inventive changes name and plans unbranded bars

revolution deansgate locksRevolution bars operator Inventive Leisure has changed its operating name as part of a transformation of the company that will include developing unbranded venues.

It has announced that it will become “The New Inventive Bar Company”, reflecting changes brought about through its £10million investment in the Revolution brand since last year.

Inventive Leisure was founded in 1991 by Roy Ellis and Neil Macleod, who opened the first Revolution bar in 1996. The business is now headed by Mark McQuater who was appointed chief executive in March last year.

The business has re-organised its 71 bars into three operating companies: Revolution Bars Limited, Revolución De Cuba Limited – for its rum bar concept – and Nightjar Bars limited.

Nightjar Bars will operate 11 Revolution bars which will be de-branded over time and operate under local non-branded formats.

Carl Anderson has joined as operations director to run the Nightjar business. He was previously with the Rank Group, First Leisure, Luminar and Yellowhammer Bars and was managing director of Volante Management Services which ran the former Yellowhammer estate.

The company said the new name better reflected the high-end transformation of its bars, the wider range of trading hours and the extensive new drinks offering, supported by a new food menu and service standards.

Mark said: “The group is committed to growth and the re-organisation of our bars under operating companies will allow us to continue our strategic growth plans at pace across the business.”

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