It is part of an ongoing Evolution programme to inject a more high-end feel to the concept, with more projects planned for 2014 to take total spend up to £10million.
Chief executive Mark McQuater said: “We ended a very exciting year for the Revolution brand following our £7million investment in its high-end transformation.
“We’ve already started to reap the benefits with profits lifted at the evolved sites by around 30% and feedback from customers far surpassing all expectations.”
As part of an £840,000 investment in four projects at the end of last year, Inventive Leisure reopened Revolution in Parsonage Gardens, off Deansgate, in Manchester, with a new look created with Julian Taylor Associates.
It has been transformed into a bright, open space with reclaimed wood and copper details sitting alongside kitsch fabrics and contrasting bright blue and burnt orange booths.
The venue features a new private dining area in a luxurious formal setting, with its own hostess service and offering complete control of the music played in the room.
At Revolution in Milton Keynes, the layout and dynamic of the bar have completely changed to create the feeling of two separate venues, working with Mark Mason Design.
Downstairs customers will find a high-end bar which has been designed to encourage mixing among customers and a relaxed holiday feel. Reclaimed timber has been used alongside green, chrome and copper finishes.
In comparison, upstairs has been dramatically transformed into a purpose-built club room, featuring coffee tables made from upcycled railway slabs as well as new lighting and special effects, such as fog and haze machines.
Revolution in Reading has undergone a shabby-chic transformation, created with Julian Taylor Associates. In keeping with the other evolved sites, the space is bright, light and airy with exposed brickwork, reclaimed wood and a mix of pastel and neutral shades. This is enhanced by comfortable sofas with a contrasting patchwork effect, and floral soft furnishings.
The bar area includes a vintage-style glass cabinet to display premium spirits, alongside a photo wall showcasing images of the Russian revolution and the Revolution brand in a variety of quirky, mismatched frames. The bar is lit by stylish copper pendant light fittings.
In Hanley in Stoke-on-Trent, Staffordshire, the new-look Revolution offers customers a luxurious, yet laid-back comfortable bar.
Developed with Mark Mason Design, it features a mix of neutral shades and contrasting vibrant blue shades, complemented by red spotlights to brighten the space.
The back bar has been designed in the style of an apothecary, with spirits displayed on rustic wooden shelves. Seating is vibrant and inviting with a mix of circular booths and high tables.
The downstairs area, suitable for dining, is brightly lit with a more relaxed atmosphere, while the upstairs area is now wider and more open, with a clubroom feel.
Mark added: “What we’ve managed to create at Revolution is an estate of luxurious, stylish but elegant bars that have retained their individuality, with quirky unique touches. We look forward to continuing our investment in the evolution programme in 2014.”
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