Irish spirits producer The Muff Liquor Company is making its debut in the UK in time for this year’s St Patrick’s Day celebrations.
The company, which is based in the village of Muff, County Donegal, makes premium potato-based spirits, including a vodka and a gin.
Muff Vodka is distilled six times for a “clean and creamy texture” and has an added hint of vanilla. It is suggested enjoyed neat.
The second spirit, Muff Gin, is produced using a potato base from four types of Irish potato. Using a pot still distillation process, it features an “aromatic blend” of nine botanicals – mandarin, elderflower, grapefruit peel, juniper, rosemary, lemon, angelica, lime and champagne essence.
The gin is distilled six times and offers notes of zesty citrus, a hint of elderflower, spice and bittersweet mandarin. It is recommended served with an orange garnish.
From the potato spirit through to the branding, The Muff Liquor Company is a homage to founder Laura Bonner’s grandfather, Philip McClenaghan, who was a well-known Irish potato farmer with a penchant for making his own poitín.
The brand will launch in the UK via a pop-up bar in London’s Camden Market, as part of a London Irish takeover for the official Mayor of London’s St Patrick’s Festival on Saturday 14 and Sunday 15 March.
Laura said: “Our first UK pop-up is a huge opportunity for us to showcase our products to a new audience.
“Camden Market is an iconic London hotspot, which I’ve always loved. It attracts Londoners and visitors from across the globe who seek out new experiences, unique products and something a little bit different, so we felt like it was a natural fit for our first UK activation.
“We hope to bring some great craic and cocktails to the Market’s Irish celebrations and give Londoners a taste of Ireland with our traditional craft potato inspired gin and vodka recipes with a modern twist.”