Italian beer partners leading chef to promote food pairings


Antonio Favuzzi

Italian beer brand Menabrea has partnered with leading chef Antonio Favuzzi (pictured) on pairings with food to support its roll-out across the UK.

The partnership with Antonio and his London restaurant L’Anima will include cooking and dining events, with bespoke pairing menus and classic Italian recipes made with Menabrea’s Bionda and Ambrata beers.

The events will take place over the summer in Edinburgh, Glasgow, Manchester and London, heralding the first significant push for the brand in the UK.

It will have a focus on the on-trade, providing ideas for bars, pubs and restaurants to serve authentic Italian beer with food.

Brewed in the Piedmont town of Biella at the foothills of the Italian Alps, Menabrea is well known throughout Italy, especially in its northern heartland.

Antonio started his cooking journey as a child in Sardinia, influenced by the southern Italian cooking styles of his Sicilian mother and Puglian father. After working at leading restaurants in Sardinia and Milan, he moved to London in 2003 and opened L’Anima restaurant in 2008, with a high-end menu reflecting Moorish cuisine.

Antonio said: “Menabrea is an exceptionally flavoursome beer. It only uses five simple ingredients, but those ingredients are of the highest quality and brewed using over 150 years of skill and craftsmanship.

“Simplicity, quality and craftsmanship can also be found at the heart of Italian cooking, so Menabrea’s rich, complex taste and citrus undertones work well with core Italian ingredients.

“Both Menabrea and L’Anima have a shared passion for bringing the best of Italy to the UK, and I warmly welcome the chance to work with a beer that offers a real taste of my home country.”

Franco Thedy, managing director of Menabrea and a fifth generation successor of the brewery’s founding family, said: “In the bars of Turin and Milan, when you ask for a ‘birra’, it’s likely you will be served Menabrea.

“Those who know Italy, know Menabrea stands for quality, heritage and authenticity – but to many people in the UK it’s still a chance to discover something new. We’re thrilled to have a celebrated Italian chef like Antonio Favuzzi on board to help introduce us.

“In Italy our beer has strong links to food, underlined by the fact that it’s enjoyed alongside aperitivo dishes in bars, and is even used in the manufacture of Sbirro, a cow’s milk cheese made from Piedmont herds by our friends at Botalla Formaggio, in Biella, and exported all over the world.

“We’re excited to see how Antonio uses Menabrea’s rich flavour profile to inspire his own cooking, and we have no doubt the results will be delicious.”

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