Italian craft beer pub to open new site after crowdfunding success


The Italian Job Chiswick

The owners of a craft beer pub in London have raised £422,000 through a crowdfunding campaign to help them open a second site.

Originally setting out with a target of £350,000, The Italian Job received the investments after offering members of the public the chance to become shareholders via crowdfunding site Crowdcube.

After the success of the company’s first site in Chiswick (pictured), the money will now allow them to open a second in central or east London. The team is seeking a location now, with plans to open it by the end of the summer.

They have announced they now have further expansion plans, aiming to raise more finance through crowdfunding for opening more sites in 2017.

Founded in early 2015, The Italian Job showcases Italian craft beers paired with Italian food, from street food to regional specialties. It is a joint venture from the owners of craft brewer Birrificio del Ducato in Busseto in Italy.

The Italian Job’s founders are CEO Giuseppe Verdoni, chairman Giovanni Campari, Manuel Piccoli and Marco Pucciotti who owns several pubs and restaurants in Rome including Hop & Pork and Epiro.

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