Italian wine-makers to open London restaurant and wine bar


frescobaldi harrods

The Frescobaldi family, one of Italy’s oldest and most respected wine dynasties, are to open their first stand-alone restaurant and wine bar in the UK.

Called Frescobaldi, it is due to launch this autumn in the former premises of 1940s-inspired Italian restaurant Downtown Mayfair in New Burlington Place in London’s Mayfair.

It is the first joint venture between the Frescobaldis and Good Food Society, which is promoted by Levent Büyükuğur, founder of Istanbul Doors, an international restaurant group with over 40 venues in Turkey, the UK, Russia and Azerbaijan.

It follows the success of the family’s Dei Frescobaldi restaurants and wine bars in Florence and at Rome’s Fiumicino airport as well as on the lower ground floor of Harrods in Knightsbridge, London (pictured).

The restaurant will specialise in classic dishes that celebrate Tuscany’s rich gastronomic tradition, but with their own contemporary twist.

Key to the offering will an extensive array of wines produced by Marchesi de’ Frescobaldi, which has nine estates, predominantly in the hills around Florence and Siena, and distributes in 65 countries. Its wines range from Mormoreto, a single-vineyard cru of Castello di Nipozzano, through to the flagship Frescobaldi cuvée, Brunello di Montalcino Castelgiocondo Riserva, which will all take pride of place on the wine list.

The Frescobaldi family’s involvement in wine dates back to 1308. During the Renaissance, they traded wine for works of art with Michelangelo and were the major financiers to the kings of England, with Henry VIII personally signing their receipts. Holy Roman Emperor Maximillian I even recommended the Frescobaldis to the Pope.

Thirty generations later, the family is now also associated with one of the world’s finest olive oils, Laudemio, produced from olives harvested and pressed on the same day to guarantee maximum freshness.

In 1999 the Frescobaldis launched their restaurant division to offer guests a contemporary and relaxed place in which to enjoy traditional Tuscan hospitality, where wine would reign but always in the company of outstanding food.


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