Italicus set to grow in UK on-trade with new distributor


Italian aperitivo spirit Italicus is set to grow in the UK on-trade after becoming part of the portfolio of leading distributor Cellar Trends.

Launched last year, Italicus Rosolio di Bergamotto has been building sales in leading bars in London, boosted by interest in Italian-style drinks. It was founded by Italian spirits specialist Giuseppe Gallo, aiming to revive the once-popular category of rosolio made from fruits and herbs.

Giuseppe said: “As a young brand we are very honoured to be working with Cellar Trends and feel that their expertise and experience will help build on the brand’s success as we continue to establish it amongst the on-trade.”

Terry Barker, director of sales and marketing at Cellar Trends, added: “It is always an exciting time for us when we bring a new product to the market and one such as Italicus offers not only a great taste, but also the opportunity for Cellar Trends to work within a unique category.

“Since its launch to the UK market, Italicus has already gained listings in a variety of premium bars throughout London, gaining some remarkable feedback from renowned mixologists and we are looking forward to building this brand’s reputation and reach.”

Produced at a family distillery, the spirit is made by infusing bergamot and lemony cedro fruits in cold water to release the essential oils, before blending with Italian grain spirit to produce a spirit with a lightly citrus nose with hints of rose and lavender. It is bottled at 20% ABV.

To make the most of the delicate flavours of the botanicals, Italicus is recommend for enjoying with prosecco, served over ice and garnished with three olives to balance the floral overtones.

At Bar Swift in Soho, Italicus is used in one of its signature cocktails, the Sgroppino. Based on a classic Venetian serve, it sees dry prosecco poured over 10ml of Italicus plus a scoop of fresh lemon sorbet and a garnish of grated zest.

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