Popular 1990s drink Castaway Spritz, the sparkling wine blended with natural fruit flavours, is being brought back by International Wine Services (IWS).
On the back of growing consumer demand for fruit-flavoured and lower-ABV wine drinks, IWS has announced it is relaunching the brand in a 75cl format at 8% ABV.
Aimed at drinkers seeking an alternative to beer and cider, or wine lovers looking for a lower-ABV alternative, the light and refreshing drink has been given a stylish new look to bring it up to date.
The brand’s relaunch is being backed with significant trade and consumer support, including a new website at www.castawayspritz.com, new point-of-sale items, promotions, sampling events, and social media.
Angela Ham, marketing manager at International Wine Services, said: “We’re right on the cusp of a fruit flavour surge in the wine sector. Having injected growth into the beer and cider sectors, the fruit flavour trend is on the verge of doing the same for wine, creating the ideal opportunity for reintroducing Castaway Spritz into the market.
“We’ve done our very best to keep all of the things the original Castaway was loved for – the refreshing fruity taste and the brand’s light and vibrant personality – while evolving the product with a new 75cl bottle format and 8% ABV to best meet the needs of today’s consumers and shoppers.”
Flavoured products are already driving value growth in many beer, wine and spirit categories, such as flavoured beers up 126%, flavoured cider up 69% and flavoured vodka up 12% year on year.