J2O, the UK’s number one adult soft drink, is expanding its offering with ready-to-drink Mocktails, launching a three-strong premium range of non-alcoholic options. Strawberry & Orange Blossom Mojito, White Peach & Mango Daiquiri, and Blackberry & Blueberry Martini flavours will all be available from October in on-trade venues. The move is set to help the brand expand its appeal into even more occasions, at a time when non-alcoholic options are continuing to gain relevance.
J2O Ready-To-Drink Mocktails will be available in 250ml format at £3.49 RRP in the licensed channel from October. To support the launch, there will be ATL activity early next year, to coincide with Dry January, and a £2m campaign in summer 2024.