Britvic is unveiling two new J2O products – J2O Spritz Apple & Elderflower and J2O Summer Limited Edition Pear & Guava – ahead of the summer season.
The J2O Spritz Apple & Elderflower flavour offers a “more adult” variant. It is also the first Spritz flavour to feature a botanical ingredient.
The second new liquid, J2O Summer Limited Edition Pear & Guava, is designed to be enjoyed while socialising, with an “exotic burst of guava providing the ideal summer refreshment”.
Available from February and March respectively, J2O Spritz Apple & Elderflower and J2O Summer Limited Edition Pear & Guava will be supported by social media and in-outlet activations, designed to keep the brand front of mind for customers.
Adam Russell, director of foodservice and licensed at Britvic, said: “Our new J2O variants have been designed to support outlets in meeting the demand for the growing number of customers looking to elevate their experience with more premium options.
“The new flavours and format will help encourage trade up, particularly during the busy summer period when there is a significant increase in adult socialising occasions.
“Adult soft drinks consumed alongside food is another key growth area where the new J2O variants will excel. Relevant packs should therefore be present across all meal occasions to encourage trade-up and cross-category sales.”