Britvic is ready for summer with the launch of a limited edition for its J20 range that blends apple, raspberry and rose flavours.
Introduced at the start of March, J2O Garden Rose has been designed as a refreshing summertime soft drink that is also suitable for mixing in simple cocktails.
Available until August and coming in a 275ml bottle, it will be supported by J2O’s social channels as well as investment in activity in the on-trade including point-of-sale materials.
It will also feature in the brand’s “Perfect Serve” training via www.J2Operfectserve.co.uk, which has been developed in partnership with leading training company Flow Hospitality and is free for bar staff to use.
Additional ideas for J2O Garden Rose on the website include glassware recommendations, non-alcoholic cocktail recipes such as the Rose Fizz, and alcoholic cocktail and mixed serves such as the Rose Cup and Indian Summer.
Jonathan Gatward, GB marketing director at Britvic Soft Drinks, said: “We’re thrilled to see the launch of J2O Garden Rose – it’s a different flavour profile from the core J2O blends offering consumers a refreshing taste experience for spring and summer soft drink occasions.
“We’ve designed our latest limited edition to really stand out and increase the number of young adults in the soft drinks category.”
Previous limited editions include the Christmas-inspired Glitter Berry and the Pear Gold, combining pear and guava, alongside the core flavours of Apple & Mango, Apple & Raspberry, and Orange & Passion Fruit.
“We’ve found limited editions can play a key role in attracting new consumers to the brand as well as retaining and re-engaging with existing consumers,” Jonathan added.
“The new blend is perfect for consumers looking for a different and refreshing drink. It is a great opportunity to maximise sales of soft drinks this summer.”