Jack Daniel’s to inspire bartenders with New York trip


Jeff Arnett and Nidal Ramini at The Glasgow Sessions

Three bartenders from Scotland are set to be taken to Tennessee and New York City by Jack Daniel’s in an initiative designed to provide mentorship.

Bartenders have been challenged to create a cocktail using what they learned at last week’s event, The Glasgow Sessions – the first outing in Scotland from the team behind The London Sessions for bartenders.

The event was supported by Jack Daniel’s and featured a talk by its master distiller Jeff Arnett as well as sessions by Erik Lorincz of The American Bar at The Savoy in London and Stuart McCluskey from The Bon Vivant and The Devil’s Advocate in Edinburgh. Jeff is pictured, left, at The Glasgow Sessions with Nidal Ramini, head of advocacy at brand owner Brown-Forman.

The three winners will travel to the USA for a trip aimed at inspiring the next generation of bartenders. It takes its inspiration from how young Jasper “Jack” Daniel was mentored by Lynchburg minister and part-time distiller Dan Call in how to make great whiskey back in the 1860s.

The first leg of their journey will take them to New York City to experience for themselves how the best in the business run their bars. Working with their mentors, the three winners will create, plan and host an event at The Dead Rabbit Grocery & Grog in Manhattan – announced last week as the world’s best bar in the World’s 50 Best Bars.

After leaving New York, the winners will travel to Lynchburg, Tennessee, for the “ultimate” distillery experience, to see for themselves the whiskey-making skills at The Jack Daniel Distillery.

The three winners will come from a line-up of 10 finalists who will be assessed through visits to their bars by Erik Lorincz and Stuart McCluskey.

To find out more about the Tennessee Calling initiative, visit http://tennesseecalling.com.

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