Jack Daniel’s releases double-matured and mellowed expression


Jack Daniel's Gold

A new super-premium expression of Jack Daniel’s whiskey, which has had extra barrel maturation and mellowing, is being released in the UK.

Jack Daniel’s No 27 Gold Tennessee Whiskey is first matured in new charred white oak barrels and secondly in maple barrels. It is mellowed twice through a sugar maple charcoal filtration process.

Bottled at 40% ABV, the smooth, naturally amber-coloured whiskey has aromas of toasted oak and honey and a taste of rich, warm maple and fruits.

It is the first time the Lynchburg distillery has offered a double-barrelled and double-mellowed expression of its Old No 7 Tennessee whiskey since being founded in 1866. Old No 7 is matured only in new charred white oak barrels and mellowed by filtering once through the sugar maple charcoal.

The introduction of the limited-edition Jack Daniel’s No 27 Gold to the UK this month follows its success in global travel retail markets since its launch 12 months ago.

The bottle pays homage to the iconic Jack Daniel’s Old No 7, adopting a premium gold colour instead of the core expression’s traditional black. It is packaged in a sleek box that resembles a golden brick.

Nidal Ramini, head of advocacy at brand owner Brown-Forman, said: “The arrival of Jack Daniel’s No 27 Gold Tennessee Whiskey in the UK is testament to the increasing popularity of American whiskey we’re seeing in both the on- and off-trade at the moment.

“The category is currently worth over £540m in the UK and growing by 14.8% and demand for high-end whiskeys with real provenance and heritage has never been higher.

“With only 500 cases produced, Jack Daniel’s No 27 Gold really showcases the great skill and craftsmanship of the team at the distillery in Lynchburg, so we’re confident that existing whiskey drinkers and those trying a high-end American whiskey for the first time will be impressed by its quality and rich smooth taste.”

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