Ten bartenders from around the north-west have made it through to the next stage of a cocktail competition run by Jack Daniel’s whiskey.
They were selected after creating recipes in the second outing for the brand’s Tennessee Calling campaign, vying for three places on a trip to the whiskey’s home in Tennessee. The top 10 are:
Josh Allen, Tipple Cocktails, Lancaster
Josh Davies, The Hedonist Project, Leeds
Jo Last, The Domino Club, Leeds
Jack Bishop, Filter & Fox, Liverpool
Charlotte Coyle, Filter & Fox, Liverpool
Toby Boyce, Santa Maluco, Liverpool
Alastair McCarroll, Chamber 36, Liverpool
Shane Kilgarriff, Peggy’s Bar, Manchester
Tatjana Titimova, Epernay, Manchester
Nathan Larkin, Fizzy Tarté, Lake District
The top 10 cocktails will now be assessed by London Cocktail Club co-founder JJ Goodman and Erik Lorincz, head bartender at The Savoy’s American Bar, along with the Jack Daniel’s advocacy team including UK brand ambassador Cam Dawson.
They are visiting all nine bars to judge the drinks based on the three key themes of the competition: entrepreneurialism, creativity and quality.
It follows the launch of the Tennessee Calling II campaign at a bartender event, The Liverpool Sessions, in Liverpool in October, which covered the three key themes.
The bars are already serving the cocktails to consumers and many of them have created special menus and features promoting their Tennessee Calling II creations.
Three finalists will be selected to travel to the home of Jack Daniel’s in Lynchburg, Tennessee, where they will get an authentic understanding of the intricate quality controls at the Jack Daniel Distillery while gaining unprecedented access into the barrel houses and warehouse with the master distiller, Jeff Arnett.
The winners will then go on to create, plan and host an event at one of the world’s best cocktail bars, The Dead Rabbit Grocery & Grog in New York City, under the mentorship and expertise of the Dead Rabbit team.
Nidal Ramini, head of advocacy for northern Europe, said: “At Jack Daniel’s we are dedicated to supporting bartenders as they develop their careers, and Tennessee Calling II provides them with the perfect platform to do so. We hope all those who entered were able to learn something invaluable, which will help them to grow.
“Each of the cocktails created by the bartenders selected in our final 10 embodied the key attributes which Mr Jack Daniel deemed so important: entrepreneurialism, creativity and quality.
“We wanted to judge the cocktails created by the bartenders in their natural setting, so we will be travelling to all 10 and trying the cocktail at the bar where it would be served. We are of course very excited to pick our three winners, and we look forward to welcoming them to Tennessee.”