Jack Daniel’s Tennessee Cider launches in UK

Bacardi Brown-Forman Brands is expanding its core range with the launch of Jack Daniel’s Tennessee Cider, the first Jack Daniel’s product to launch in the UK ahead of any other country.

Honouring Mr Jack’s legacy and spirit, this recipe combines a crisp apple cider blended with Jack Daniel’s Tennessee Whiskey and is best enjoyed chilled and straight from the bottle. Jack Daniel’s Tennessee Cider (5.5% ABV) will be served in the on-trade from May 1 creating new occasions for consumers to enjoy Jack Daniel’s.

Charlotte Ashburner, head of marketing at Brown Forman said: “There is a great appetite for cider amongst UK consumers, and the launch gives people a new way to enjoy Jack Daniel’s Tennessee Whiskey, that has all the bold attitude of Jack, but with the ease and refreshment of a premium cider.

“We are increasingly seeing drink brands outside of the cider category experiment with the traditional boundaries of cider, triggering consumers to think differently about how they drink it. With summer on the way, it’s the perfect time to go stock up the fridge with this bold new innovation from Jack Daniel’s.”

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