Jägermeister is ramping up its presence across the on-trade this summer with the return of its iconic Jägerettes floor staff.
Wearing distinctive black and gold uniforms which have been refreshed for 2018 in line with the new brand look, the Jägerettes’ will be “firing up the party” in key cities throughout the UK including London, Edinburgh, Glasgow, Leeds, Manchester, Bristol and Nottingham.
Teams of Jägerettes (and Jägerdudes) will be sampling at over 800 events between May 1 and the end of the year, representing the brand during pinnacle sporting events in 2018 and key periods such as Fresher’s Week and Halloween.
As the Jägerettes serve ice cold shots of the herbal liqueur in the brand’s iconic green shot glasses, they will be taking pressure off bar staff and helping outlets to drive revenue at key times of the year.
The Jägerettes will also educate groups of friends about the Jägermeister perfect serve.
Jonathan Dennys, customer marketing & insights controller, said: “Jägermeister has developed a strong presence in the on-trade and this is in part thanks to the heritage of its Jägerettes floor selling programme.
“With a calendar packed with major sporting events, this summer is the perfect opportunity to have the Jägermeister ambassadors on the ground and supporting key venues.”
The Jägerettes will be implemented to amplify the brand’s existing summer marketing activity, including the launch of six limited-edition bottles, each emblazoned with flags from famous footballing nations: England, France, Brazil, Germany, Argentina and Spain, on sale from June 2018.