Mast-Jaegermeister UK has launched a new on-trade Halloween campaign complete with more than 1,500 themed kits and brand activation events across the UK.
This year’s campaign welcomes the return of the Schädelmann, a hooded skeleton character which embodies the spooky spirit of Halloween, appearing on all key Jägermeister visuals.
Jonathan Dennys, consumer marketing and insights controller, Mast-Jaegermeister UK said: “This year’s campaign has been created to help our on-trade customers host a great night, engage with their customers and, most importantly, drive sales.
“Halloween falls on a Thursday this year, which means that celebrations will not only be taking place on the night, but the weekend before and after the 31 October.
“Our customers can expect us to provide themed POS, giveaways and materials for the bar staff that will help drive footfall and keep customers entertained whilst enjoying a great night out.”
Jägermeister Halloween kits include bunting, bespoke back bottle labels, display cards, vinyl cutouts, chalkboard stickers and Trick or Treat scratch cards given out with every Jägermeister sold. They reveal tricks or treats that the consumer has to perform such as doing the ‘Thriller’ dance or getting to skip buying a round of drinks.
Large-scale activation kits also include hanging ghouls, banners and a selfie curtain, with the campaigns key visual encouraging consumers to partake in the Halloween festivities and share their night on social media.
Jonathan added: “Social media is an important element of this campaign. Creating shareable and likeable content as we continue to engage with our consumers across the UK is key.
“We want to give consumers the opportunity to have the best nights with their friends, so we are backing this campaign with an integrated social media approach using the hashtag #jagerhalloween. Where possible, we are also encouraging our customers to get involved.”